Diane Wuthrich

About

With a Bachelor's degree in Organizational Communications from De La Salle University, I have built a diverse career across various roles in the travel and marketing sectors. Currently, I am a Travel Concierge at Wander, where I handle inquiries, assist guests, and coordinate service bookings. My previous experience includes leading content creation and research at Backpacks Global and working as a Freelance Content Writer. I have also held positions such as Market Manager at Cloudbeds and Assistant Market Manager at Agoda, where I developed market strategies and managed supplier relationships. My earlier roles include Marketing Associate at Marketing Villas Ltd and Business Development Manager for the Asia Pacific region at whl.travel. I have a strong background in sales, marketing, and business development, with a focus on hospitality and travel industries.

Experience

• Travel Concierge · Wander10-01-2023

  Answering inquiries from potential bookers regarding properties and travel information. Assisting in-house guests with troubleshooting smart home technology and other guest-experience related concerns. Solving complex requests from guests with creativity. Assist with service booking modifications, including amendments, refunds, cancellations, and credit requests, while coordinating with relevant departments to ensure accurate and timely processing. Coordinating with cross-functional teams on various aspects of setting up a newly onboarded property. Update app guidebook content for newly onboarded homes.

• Lead Writer and Researcher · Backpacks Global01-01-2018 – 12-01-2023

  Lead writer and researcher responsible for creating engaging content and conducting thorough research to support the company's marketing and product strategies.

• Freelance Content Writer · Self-Employed04-01-2015 – 12-01-2023

  Develop and write original marketing copy for articles, blogs, company websites, and product descriptions. Conducts in-depth research on topics using listening tools and Google search. Utilize cloud-based tech tools for research and coordination with clients. Interview key individuals.

• Market Manager · Cloudbeds04-01-2019 – 09-01-2020

  Assessed market trends and opportunities in the Philippine territory to identify and engage new prospects. Prepared lead lists and engaged in proactive outreach, including a high volume of cold-calling, to drive sales. Delivered product demonstrations, both virtually and in person, to highlight how Cloudbeds could solve key challenges for hospitality businesses.

• Assistant Market Manager · Agoda01-01-2012 – 04-01-2015

  Established and managed hotel relationships in territories including Boracay, Subic, Clark, Cagayan de Oro, and Iloilo. Identified, qualified, and contacted potential hotel suppliers. Ensured last room availability and pricing competitiveness, like yielding and revenue management. Facilitated communication between both new suppliers and existing partners. Acted as key contact point for suppliers to maintain relationship. Managed all supplier data in distribution systems. Provided training of distribution systems for suppliers. Managed weekly and monthly supplier and internal reports. Initiated agreement and credit arrangement with suppliers.

• Marketing Associate · Marketing Villas Ltd11-01-2010 – 12-01-2011

  Formulated and executed online marketing strategies for Private Homes & Villas Ltd., a luxury accommodation booking agency. Evaluated competitor activities. Conducted A/B testing for company website. Authored articles for monthly newsletters.

• Business Development Manager, Asia Pacific Region · whl.travel11-01-2009 – 11-01-2010

  Responsible for business development of Urban Adventures, a joint venture between Intrepid Travel and World Hotel Link. Identified and negotiated contracts with suppliers in Asia, Australia, and New Zealand. Provided training support for new business partners. Gave virtual demos of tour management software to potential clients. Coordinated with global sales teams.

• Sales & Marketing Administrator · whl.travel10-01-2008 – 10-01-2009

  Social media management. Webmaster for whl.travel Philippine websites, ensuring accuracy and updated content. Develop online marketing campaigns and run reports. Initiate sustainable tourism projects with local community.

Education

• De La Salle UniversityBachelor's degree, Organizational Communications, Management Communications, Research, PR, Corporate Culture

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