Divyasree Gandikota

About

As a design enthusiast and UX/UI designer pursuing an MS in Information Systems at Northeastern University, I bring over 4 years of freelancing and design experience. I focus on empathy-driven, accessible, user-centered experiences and turning ideas into simple, effective websites and apps. My recent work includes redesigning climate-action landing pages at CrowdDoing, developing reusable design systems, and leading marketing-outreach design for Northeastern initiatives.

Experience

• UX/UI Designer · CrowdDoing02-01-2025 –

  Redesigned responsive climate-action landing pages and onboarding flows; conducted a UX audit; built a reusable design system with standardized typography and tokens; translated user insights into design decisions; collaborated with cross-functional teams to deliver user-centered experiences.

• UX/Graphic Designer · Tirupati03-01-2021 – 05-01-2022

  Delivered WCAG UI designs for early-stage startups; created cohesive social assets and marketing visuals; designed responsive wireframes and landing pages; supported branding and product launches.

• Freelance UX/ Graphic Designer · Freelance03-01-2021 – 01-01-2023

  Independent UX/graphic design projects for clients; created responsive wireframes, illustrations, and landing pages; emphasized accessibility and usability across web and mobile platforms.

• UI/UX Design Co-op · Otea01-01-2024 – 05-01-2024

  Designed 50+ responsive production-ready screens using Material Design; improved UI consistency across multiple product modules; created and maintained a reusable design system in Figma; built high-fidelity prototypes to validate flows; contributed to faster onboarding and launch readiness.

• Marketing & Product Outreach Designer · GSG (Northeastern University)01-01-2024 – 12-01-2024

  Designed multi-slide social campaigns using Canva, Figma, and UCD principles; boosted engagement and viewer interaction; established a unified visual design system across campaigns; produced assets for 10+ university initiatives; improved collaboration across marketing, media, and student teams.

• Senator for Marketing and Outreach · Northeastern University01-01-2024 – 12-01-2024

  Led student outreach and marketing initiatives, coordinating cross-functional campaigns and enhancing brand consistency across Northeastern programs.

• Graphic/ UX Designer · Northeastern University09-01-2024 – 12-01-2024

  Created 50+ production-ready screens, improved UI consistency, built and maintained a design system in Figma, and delivered high-fidelity prototypes.

• Course Development Assistant · Northeastern University09-01-2024 – 12-01-2024

  Supported course development activities, assisting in curriculum design and instructional materials.

Education

• Northeastern UniversityMaster's degree, Information Systems
• REVA UniversityBachelor of Technology - BTech, Computer and Information Technology
• Narayana InstituteHigh school
• Narayana Junior College - India

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