Heni Bhungalia, MS - UX and Information Systems

About

Little story about me, I originally started off as a Computer Science major during undergrad, but quickly realized that I was fascinated by the 'Why' behind the code I was writing. This led me to explore the field of UX, and after working at a startup as a UX designer, where my app design gained over 100K+ downloads, I fell in love with the art of problem-solving. I am a full-stack product designer who can lead a project from research & design to the prototyping phase to ensure a smooth developer handoff. Accomplishments include boosting volunteer engagement and donations by 25%, improving order interaction rate by 30%, and designing a mobile app that reached over 100K downloads as a sole designer. I have strong leadership qualities such as honesty, integrity, confidence, and commitment, and I am skilled in user-centered design, prototyping, visual design, and user research. I am proficient in tools like Figma, Sketch, Adobe Xd, and have language skills in English, Hindi, Spanish, and Gujarati.

Experience

• Product Designer · MyGrowthub2024-08-01 –

  • Improve user experience while redesigning various website components and navigation, improving consistencies, longevity, and engagement. • Collaborate with agile teams to deliver iterative design improvements efficiently. • Optimize visual hierarchy to make important information more accessible, boosting usability. • Develop new UI components to ensure brand consistency, building user trust. • Conduct moderated usability testing to improve interface design, aligning with user expectations and increasing customer satisfaction.

• UX Designer and Researcher · College of Arts, Media and Design (CAMD) at Northeastern University2024-08-01 –

  • Facilitate overseas collaboration between Boston and Italy institutions to reimagine the orthopedic patient experience for better care. • Conduct a design study to optimize website layout, so that findings are communicated effectively, increasing support. • Collaborate with designers and developers to create a website showcasing research, so that the project can attract more funding and partnerships. • Author a design research paper to map patient-centered practices within healthcare networks to improve patient experiences. • Led mentorship sessions with 30 students on design strategy and established a mentorship program for the university to enhance skills and confidence of students.

• UX Design and Research Assistant · College of Arts, Media and Design (CAMD) at Northeastern University2023-01-01 –
• UX Designer · DemocracyLab2023-04-01 – 2024-08-01

  • Designed Volunteer Activity and Impact Dashboards to boost volunteer engagement and donations by 25%. • Developed a design system to improve brand value and UX consistency, refined badges designs based on user feedback via A/B testing. •Redesigned the footer and iterated the flow to add projects so that the number of clicks is reduced, improving user efficiency. •Executed an accessibility audit to improve inclusive design across website. •Enhanced data visual colors and set up usability tests so that the design is more accessible, and the Impact Dashboards effectiveness is validated.

• Lead UX/UI Designer · GLOBCON INDUSTRIES PRIVATE LIMITED2022-07-01 – 2022-12-01

  • Led user research and developed user flows to improve brand visibility, increasing user interaction by 15% in 2 months. • Created prototypes and designed visual elements for the website, enhancing overall user engagement and brand presence. • Orchestrated stakeholder and buyers’ collaboration to align design goals, so that project outcomes meet strategic objectives effectively. • Assisted remote team with guerrilla usability testing to identify and refine UX pain points, improving the overall user experience. • Implemented feedback from usability testing to address key issues, resulting in a more intuitive and user-friendly website.

• UX Design Engineer · Ahold Delhaize USA2022-01-01 – 2022-06-01

  • Collaborated with UX designers and engineers to redesign the landing page and search bar, increasing order interaction rates by 30%. • Developed Opcos responsive designs for desktop and mobile, ensuring a seamless user experience across devices. • Introduced Confluence design documents to streamline onboarding, enabling new team members to get up to speed quickly. • Presented new feature releases in meetings to gather feedback, allowing for effective iteration and improvement. • Enhanced web UI for an e-commerce platform, optimizing user interaction and boosting engagement.

• UX Designer · Northeastern University2021-09-01 – 2021-12-01

  • Restructured the Information Architecture and redesigned the website to boost student engagement, increasing interaction by 40%. • Improved UI and UX by reviewing analytics, conducting surveys, and performing usability testing, enhancing overall website user experience. • Developed new UI components to create a more intuitive interface, leading to increased user satisfaction. • Analyzed user feedback to make iterative design improvements, resulting in a more responsive and user-friendly website. • Applied design principles to support AI Skunkworks project, improving data visualization and user interaction.

• UX Designer & Developer · Northeastern University2021-06-01 – 2021-09-01

  • Restructured the Information Architecture of AI Skunkworks and redesigned the website using Figma and HTML/CSS, driving a 40% increase in student engagement. • Developed design changes with new IA through collaboration with engineering teams and user surveys. • Continuously improved UX post-launch through analytics review, surveys, and A/B testing.

• UX Designer · Invica Infotech2019-05-01 – 2020-11-01

  • Scheduled meetings with clients to understand product requirements and gather design feedback, ensuring alignment with their vision and improving final outcomes. • Developed user flows, journey maps, and high-fidelity UI designs to ensure app meets user needs and enhances overall functionality. • Created intuitive mobile app UI/UX as the sole designer, resulting in over 100K+ downloads and strong user engagement. • Conducted design reviews to refine and iterate on the app’s UI/UX, resulting in a more polished and user-friendly product. • Designed Play Store graphics, icons, and illustrations using Photoshop and Illustrator, improving branding and marketing efforts.

Education

• Northeastern UniversityMaster of Science - MS, Information Systems | User Experience Design Specialization
• Laurentian University/Université LaurentienneInternational Study Experience, Computer Engineering
• Gujarat Technological University (GTU)Bachelor's degree, Computer Engineering
• Gujarat Technological University (GTU)Diploma, Computer Engineering

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