Dora T.

About

Hi, I’m Dora! I'm a multidisciplinary designer crafting user-centric designs that are accessible and engaging . Using design to connect and empower others is what drives me most. With a background in industries such as banking and healthcare, I bring a unique perspective to my work, blending functionality with creativity, creating bold and impactful work. Portfolio: https://doratao.framer.website

Experience

• Experience Designer (UX/UI) · Westpac07-01-2022 – 10-01-2024

  I designed and shipping landing pages for Westpac’s Personal Banking and Home Loans as well as regional brands (St. George, BankSA, Bank of Melbourne). Responsibilities: - Led UX/UI driven strategies for 10+ projects, delivering user-centered, conversion-optimised solutions that aligned user needs with business goals. - Conducted in-depth user research, uncovering insights into design opportunities, to refine UX strategy, leading to a total of 87% CTA conversion rate in account openings through two rounds of A/B testing. - Collaborated cross-functionally with stakeholders in a fast-paced environment, to inform and validate design solutions that balance user experience and business objectives. - Owned end-to-end design processes, from wireframes to interactive prototypes, delivering accessible digital experiences that drove engagement and conversion. - Developed and maintained scalable design asset libraries for responsive interfaces, ensuring brand consistency and design principles across platforms.

• Design Consultant (Industry Placement Program) · Fjord, Part of Accenture Song02-01-2022 – 05-01-2022

  I developed and delivered design concepts for a leading Australian specialist hospital for women and babies, within an Agile workflow. Responsibilities: - Facilitated design workshops, integrating feedback to refine usability and functionality, ensuring alignment with user and business goals. - Executed user research with 8 participants, uncovering pain points and translating findings into data-design decisions that improved efficiency and user experience. - Refined design concepts, through user validation while maintaining brand identity for a cohesive design and consistent brand presence.

• Graphic Design and Marketing Assistant · JobFitts Consultants04-01-2020 – 06-01-2021

  I designed visual marketing assets to boost user engagement, ensuring brand consistency across a wide range of marketing materials. Responsibilities: - Designed and optimised digital assets, including ebooks, infographics and social media graphics, ensuring alignment with brand identity. - Created user-centric designs such as ebooks and infographics, aligning with brand guidelines, colour, and typography to enhance usability and audience engagement. - Analysed social media performance metrics to refine visual strategies, improve user engagement, and maintain consistent digital brand identity.

• Content Creator · @foodindbelly09-01-2022

  Worked with 20+ brands in the hospitality industry to produce video and static content, aligning with their target audience and enhancing their digital presence. Managed end-to-end content production, from concept development and filming, editing, post-production and copywriting. Collaborated with clients to refine and understand the visual solution aligned to their brand and target audience.

Education

• UNSWBachelor of Design

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