Drew Yaffe

About

Currently pursuing a degree in Sports Management and Marketing at Indiana University Bloomington, expected to graduate in 2024, I have co-founded Ace Detailing, where I manage operations and have expanded the team from two to fourteen employees. My role involves consulting with customers, training staff, and maintaining quality standards. I also worked at MOGL, an athlete influencer marketplace, where I developed marketing campaigns that increased athlete sign-ups by 20% and assisted brands like Liquid IV and Snap Fitness with NIL deals. At Wheels Up, I contributed to expanding operations to the Caribbean and streamlined internal processes using Excel and Salesforce. Additionally, I gained experience with the Indianapolis Colts as a Game Day Practicum Associate, enhancing ticket scanning efficiency and customer service. My diverse experience in business development and operations management reflects my dedication to the sports and marketing industries.

Experience

• Co-founder · Ace Detaling05-01-2020

  Managed day-to-day business operations. Consulted with customers to assess needs and provide optimal satisfaction. Trained employees to perform the daily tasks required to allow the business to operate efficiently. Managed and maintained the quality of the work to meet industry standards. Used branding initiatives to target a niche market of clients. Maintained operational efficiency and productivity by managing budgets, accounts, and cost. Worked to grow the company from two employees to fourteen employees.

• Business Development · MOGL05-01-2023 – 08-01-2023

  MOGL is an athlete influencer marketplace and NIL software which connects collegiate athletes and brands to partner for NIL deals. Developed specific individualized marketing campaigns for MOGL clientele which when promoted increased MOGL athlete sign ups by 20%. Vetted athletes for the MOGL platform by looking at applications, which resulted in an increase in the MOGL clientele pool. Assisted University NIL collectives with navigating the MOGL platform which increased user experience and retention. Maintained client relationships with existing customers through regular contact and follow-up activities. This constant communication grew the platform and increased customer satisfaction. Assisted brands including Liquid IV, Snap Fitness, and Essentia with developing and executing successful brand campaigns with collegiate athletes. Matched athletes with specific brands based on varying criteria including location, following, sport and success on and off the field. Conducted market analysis on competitors which resulted in new features being developed for the platform, to improve client needs.

• Summer Associate · Wheels Up05-01-2022 – 08-01-2022

  Wheels Up's goal is to reinvent flying private with the safest, most consistent, and highest quality aviation solution. Worked on extending Wheel's Up operating region to the Caribbean to enhance customer experience and satisfaction. Provided quotes for flights by calculating the pricing of the flight including fuel cost and other fees. Used Excel to sort member data to reprogram Wheels Up internal system called Atlas to streamline efficiency. Used Salesforce to sort and analyze over 1,200 emails by members in order to answer user's questions and provide optimal customer satisfaction. Facilitated Aircraft bookings, ground transportation logistics and in-flight catering for Wheels Ups clients, which include over 12,000 people. Processed various legal documents to ensure operational flights. Worked to create East and West operating regions in the US for Wheels Up to lower costs and maintain operational efficiency.

• Game Day Practicum Associate · Indianapolis Colts10-01-2021 – 01-01-2022

  Operated ticket scanning equipment at the front gate, ensuring the smooth and efficient entry of fans into the stadium. Assisted fans with ticket-related inquiries, troubleshooted scanning issues, and provided friendly and helpful customer service. Ensured the validity of tickets by implementing verification procedures, such as scanning barcodes, to prevent unauthorized entry. Sought ways to enhance the efficiency of the ticket scanning process, contributing ideas for improvements and streamlining entry procedures.

Education

• Indiana University BloomingtonSports Management and Marketing

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