Cali Konek

About

Hey, it’s great to meet you! I have my experience in sports marketing, content production, sales, business development, and office management. At the Charlotte Hornets, I gained skills in event coordination and fan engagement. As a sales associate at Orangetheory Fitness, I built strong client relationships and drove membership growth. My roles at Townsquare Interactive deepened my understanding of B2B sales, digital marketing and client acquisition. Currently, as an office manager at Infosense, I oversee administrative operations to ensure efficiency and productivity. I am super passionate about using my diverse experiences to contribute to dynamic teams and drive success.

Experience

• Office Manager · InfoSense, Inc.05-01-2024

  - Handled calls and greeted visitors. - Managed executive calendars, meetings, and travel. - Oversaw domestic and international shipping. - Provided administrative support to staff. - Coordinated conferences and managed "Monday" boards. - Managed vacation requests and per diem tracking. - Acted as IT/Phones POC. - Maintained filing systems for accounting and customer records. - Updated paperwork and documents. - Coordinated company events. - Managed office supplies and organized common areas. - Conducted bank deposits and mail pickups. - Tracked and coordinated vehicle maintenance. - Managed employee expense reports and reconciliation. - Acted as backup POC for SL-DOG administration. - Supported SL-DOG software setup for new customers. - Performed various administrative tasks. - Managed CRM systems. - Provided inside sales support. - Performed other sales support duties.

• Inside Sales Representative · Townsquare Interactive11-01-2023 – 04-01-2024

  - Promoted to an Inside Sales Representative position - Proficient in Salesforce with experience in managing and maintaining customer data, generating reports, utilizing dashboards for sales analysis and nurturing through automated workflows - Create and develop digital marketing campaigns for small to medium sized businesses using website designs, SEO, social media, online reputation monitoring, and more - Coached and developed my natural salesmanship - Run and manage accounts for business owners across the nation - Cold called small to medium-sized businesses nation-wide to help grow their business - Ran a thorough needs analysis to qualify prospects, finding their pain points and determine how we can provide them with a strong ROI - Responsible for holding and closing my own deals, while staying coachable and continuing to develop my sales skills

• Business Development Representative · Townsquare Interactive05-01-2023 – 11-01-2023

  - Learned the process of cold calling and how to communicate effectively - Detail-oriented by researching potential leads and identify which tasks were of high-value - Persevere through 100+ calls a day without becoming discouraged or doubtful - Remained confident and allowed myself to generate over $2,500 in sales - Connected with our National Account Executives to provide deeper insight to these businesses, so they were able to successfully provide business owners with a customized solution to help their business grow

• Arena Marketing Intern · Charlotte Hornets09-01-2022 – 05-01-2023

  - Promoted to an Arena Marketing Intern position - Actively contributed to the dynamic world of sports and entertainment marketing, gaining hands-on experience in executing strategic promotional initiatives - Developed and implemented targeted digital marketing campaigns across social media platforms - Assisted in coordination of high-profile events, managing logistical details and ensuring seamless execution - Conducted comprehensive market research to identify trends and opportunities, providing valuable insights to optimize marketing strategies - Produced compelling and visually appealing content for promotional materials, including social media posts, newsletters, and email campaigns. Enhanced brand storytelling and maintained a consistent brand voice - Worked closely with cross-functional teams, including sales, sponsorship, and public relations, fostering effective communication and synergy to achieve overarching marketing objectives - Utilized analytics tools to track key performance indicators (KPIs) and generated regular reports for management, demonstrating the impact of marketing efforts and identifying areas for improvement

• Charlotte Difference Makers Fellowship Intern · Charlotte Hornets05-01-2022 – 08-01-2022

  - Earned a place in the first ever cohort for the Sports Biz Camps Charlotte Difference Makers Fellowship Program - Devised a plan for Community Corner - a Corporate Social Responsibility fundraiser - Reduced the work in Human Resources while researching and organizing I-9 paperwork - Implemented ideas and marketing strategies for the upcoming Charlotte Hornets seasonal theme - Analyzed and assembled NBA draft pick biographies using Indesign - Shot video for major events: NBA Draft press conference, CSR community events

Education

• University of North Carolina at CharlotteBachelor's degree, Marketing

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