Edward Tam

Edward Tam

Senior Product Designer specializing in end to end design

9 yrs experience · Toronto, ON · 30-40 hrs/week

About

Experienced in leading Product / UX design from concept to launch across B2C, B2B, SaaS and enterprise level products. I prioritize being customer centric, results oriented and a highly collaborative team player. Portfolio: https://edwardtam.webflow.io/ Skills: • Product Design, UX/UI Design • User research (Qualitative & Quantitative) • User testing • Responsive web app design • Mobile app design (iOS / Android) • User centered design, Design thinking • UX audits • Figma, Adobe CC • Usability best practices (inc. WCAG)

Skills

Adobe Creative CloudAdobe Creative SuiteAffinity DesignerAffinity DiagramsDesignDesign ResearchDesign SystemsDesign ThinkingFigmaGraphic DesignGraphic UIHeuristic EvaluationMobile App DevelopmentMobile DesignProcess ImprovementProcess OptimizationProduct DesignProduct DevelopmentProduct StrategyPrototypingRapid PrototypingResearchSketchUI/UX DesignUXUX StrategyUX WritingUX researchUsability TestingUser FlowsUser Interface DesignUser PersonasUser ResearchUser-Centered DesignWeb AccessibilityWebsites

Experience

  • Senior Product Designer · Warner Music Group12-01-2022 – 2025

    As a Senior Product Designer, I designed music distribution products used for managing and delivering music to Spotify, Apple Music, Amazon Music, and other digital service providers. Collaborated consistently with cross functional teams alongside PMs, developers and technology partners.

  • UX Educator / Mentor · CareerFoundry03-01-2022

    As a UX Educator / Mentor, I provide guidance and support to students pursuing careers in UX design.

  • Senior Product Designer · RBC09-01-2021 – 12-01-2022

    As a Senior Product Designer, I designed customer facing technologies for the RBC mobile banking app on iOS and Android. Evaluated interactions for inclusivity, ensured visual design consistency and provided design guidance to teams. Projects include virtual Visa Debit, digital void cheque, chatbot, in-app search, money movement and more.

  • Senior UX Designer · Scotiabank2021 – 09-01-2021

    As a Senior UX Designer, I designed and improved the UX of an investment banking system by synthesizing insights, understanding technical limitations and balancing business requirements. Worked closely with product owners, business analysts, developers and key stakeholders as a strategic partner. Frequently presented designs and facilitated working sessions with the cross functional team.

  • Senior Product Designer · Intuit11-01-2019 – 12-01-2020

    As a Senior Product Designer, I lead the product design of QuickBooks Payments Canada by overseeing the end-to-end design process including early discovery research, visual design, interaction design, prototyping and usability testing. Created and facilitated qualitative and quantitative research studies such as usability tests, A/B tests, customer prototyping sessions and other experimentations to inform the iterative design process. Collaborated with a cross functional agile team alongside PMs, developers, XD and technology partners.

Education

  • University of WaterlooBachelor of Arts, Design
  • GoogleUX Design Professional Certificate

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