Anne Feldman

About

A seasoned product designer with breadth across finance, media, and startup environments. Demonstrates a proven ability to translate complex regulatory and business requirements into simple, end-to-end design solutions, and to lead cross-functional teams including PMs, researchers, engineers, and marketers. Also experienced in video editing and motion design for corporate and broadcast media. Co-founded Float:Left Studio to drive strategy, design direction, and client engagements across UX and visual design projects.

Experience

• Senior Product Designer · RBC Wealth Management Group02-01-2024 –

  Conducted qualitative and quantitative research to identify pain points in complex regulatory workflows; rapidly prototyped and iterated end-to-end design solutions balancing usability with business requirements.

• Co-Founder · Float:Left Studio08-01-2023 –

  Co-founded design studio; led strategy, design direction, and client engagements across UX and visual design projects.

• UX Designer · RBC Capital07-01-2023 – 05-31-2024

  Optimized customer journeys and landing pages using usability testing, analytics, and A/B experimentation; delivered end-to-end designs and redesigned core pages for RBC’s digital properties.

• Product Designer (Delivery) · CIBC Capital Partners09-01-2022 – 05-31-2023

  Led UX for a high-impact feature on the personal banking app/website; collaborated with PMs, UX writers, tech teams and QA to meet complex technical requirements; defined flows and design documentation.

• Product Designer (Sprint Zero) · CIBC Capital Partners05-01-2022 – 09-30-2022

  Created user flows, sketches, wireframes, designs and prototypes; worked with researchers and analytics to validate decisions; facilitated workshops and produced design artifacts.

• Design Researcher · University of Toronto09-01-2021 – 04-30-2022

  Led design thinking research to improve student experiences; authored weekly qualitative insights and conducted ethnographic observations.

• Video Editor and Motion Designer · Rogers Communications07-01-2017 – 09-30-2021

  Edited national campaign videos for multiple brands; conceptualized and animated motion graphics for cross-platform campaigns.

• Video Editor and Motion Designer · Freelance09-01-2010 – 09-30-2021

  Provided video editing and motion design for corporate videos, commercials, short films, and documentaries for clients including: Cosette, McDonalds, Coast Capital, Tonal, VICE, HotDocs, OMNI, and more.

• UX Designer · Audiogram09-01-2020 – 12-31-2020

  Overhauled marketing website; conducted usability testing on the web app; wireframed a new flow for the app based on findings.

• Video Editor · Aircastle06-01-2012 – 02-28-2015

  Edited broadcast and web videos; directed shoots; created motion graphics; redesigned internal video platform.

Education

• OCAD University
• York UniversityBachelor of Fine Arts (B.F.A.)
• University of TorontoMaster of Information

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