Elizabeth Thomson

About

With a background in health coaching and personal training, I have been passionately developing vegetarian recipes and capturing their essence through photography since 2010 at I Heart Vegetables. My work led to the publication of The Truly Healthy Vegetarian Cookbook in 2018. I also founded Virginia Bloggers, a thriving network of over 500 health and lifestyle bloggers. From 2013 to 2019, I served as Manager of Social Engagement Strategy at Capital One, where I managed social media engagement and community management across major platforms. I utilized tools like Sprinklr and Crimson Hexagon to derive customer insights and led a team responsible for moderation, publishing, and analytics. My expertise in social media strategy and content curation has been instrumental in driving brand engagement and fostering community connections. I hold an educational background from The Ohio State University, where I studied from 2006 to 2009.

Experience

• Recipe Developer & Food Photographer · I Heart Vegetables11-01-2010

  I Heart Vegetables is a site dedicated to vegetarian recipes and simple tips to help people live a healthier, happier life. As a certified health coach and personal trainer, I love creating delicious recipes that are easy to make. I published my first cookbook in 2018, The Truly Healthy Vegetarian Cookbook. I partner with food and wellness brands, seamlessly integrating their message into my content strategy. I also founded Virginia Bloggers, a network of local health and lifestyle bloggers across the state. We have worked with numerous companies, reviewing products, hosting events, and bringing the blogging community together. This network has over 500 members.

• Manager, Social Engagement Strategy · Capital One05-01-2013 – 11-01-2019

  Managed social engagement and community management across social media channels including Facebook, Twitter, LinkedIn, & Instagram. Reported on insights and learnings based on customer conversations happening across social media. Leveraged social listening tools including Sprinklr, Crimson Hexagon, and Traackr to uncover customer insights and engagement opportunities. Led the brand social engagement team through publishing and moderation across all Capital One enterprise social channels. Responsible for moderation, publishing, and analytics across social media channels in the Spark Business Newsroom. Focused on real-time interactions, live event coverage, and content curation. Managed the development and future design of SparkBusinessIQ.com. Proficient in Sprinklr, Radian6, Synthesio, Crimson Hexagon, Traackr, and Percolate. Served as the point of contact for all small business community conversations.

Education

• The Ohio State University

Similar talent on Pangea

Michelle V.Social Media Strategist and Content CreatorKalyna D.Social Media Strategist and Content CreatorNew York, NYPat M.Social Media Director | Ex-Food52, J.Crew, BoseNew York, NYPhuong N.Social Media Marketing | Content Creator | Community Builder