Emily Archer

About

With a BFA in Fine Arts from the Maryland Institute College of Art and further studies at the Institute for American Universities, I have built a robust career in digital strategy and content management. Currently serving as a Functional Lead at Smith, I lead teams to deliver composable solutions. My previous roles include Senior Functional Analyst at Smith and Principal Enterprise Consultant at Authentic Digital Agency, where I specialized in digital experiences for Fortune 50-500 companies. I have also worked as a Content Architect for Gather, consulting with IBM, and as a Sr. Business Analyst at Silverchair, focusing on SAAS content management for STEM publishers. My career began with roles such as Creative Coordinator at Eisner Communications and Associate Editor at the University of Virginia. My diverse experience spans content strategy, enterprise content management, and digital content management.

Experience

• Functional Lead, Composable · Smith02-01-2025

  As a Functional Lead, Composable, responsible for leading and managing functional teams to deliver composable solutions.

• Senior Functional Analyst · Smith07-01-2024 – 02-01-2025

  As a Senior Functional Analyst, contributed to the analysis and design of functional requirements for projects.

• Principal Enterprise Consultant · authentic digital agency10-01-2017 – 07-01-2024

  Led strategy and delivery of digital experiences for Fortune 50-Fortune 500 companies. Specialized in enterprise content architecture, composable e-commerce, and custom software implementations.

• Director, Senior Business Analyst · authentic digital agency03-01-2015 – 10-01-2017

  As a Director and Senior Business Analyst, led business analysis and project management efforts.

• Content Architect · Gather07-01-2021 – 12-01-2022

  Consulted directly with IBM on content architecture for ibm.com.

• Sr. Business Analyst, Product Owner · Silverchair12-01-2012 – 03-01-2015

  Served as Product Owner and Agile Delivery Lead for the core platform team. Defined new feature sets for flagship SAAS content management platform for leading STEM publishers. Guided customized implementations of the platform.

• ECM (Enterprise Content Management) Business Analyst · Ironworks Consulting - acquired by ICF Interactive04-01-2012 – 12-01-2012

  As an ECM Business Analyst, contributed to the analysis and implementation of enterprise content management solutions.

• Content Strategist · Capital One08-01-2010 – 04-01-2012

  Worked in the Greater Richmond Region as a Content Strategist.

• Associate Editor, Digital Content Manager · University of Virginia03-01-2007 – 08-01-2010

  As an Associate Editor and Digital Content Manager, managed and edited digital content.

• Creative Coordinator and Researcher · Eisner Communications (Advertising Agency)02-01-2005 – 06-01-2006

  Worked in the Washington DC-Baltimore Area as a Creative Coordinator and Researcher.

Education

• Maryland Institute College of ArtBFA, Fine Arts

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