Eric Fernandez

About

With a strong foundation in Information Technology from the Community College of Philadelphia, I have built a career as a UI/UX designer with over a decade of experience. I began my journey as a self-employed UI Designer in 2013, crafting user-friendly interfaces for diverse clients. My career advanced with roles at Arnd Town and PayPal, where I honed my skills in visual design and brand consistency. At PayPal, I was instrumental in creating visually appealing designs that aligned with the company's brand. Most recently, I served as a UX UI Designer at Amida Technology Solutions, where I focused on designing intuitive user interfaces and enhancing user experiences. My work is driven by a passion for creating seamless and engaging digital experiences, and I am committed to continually improving user interaction and satisfaction.

Experience

• UI Designer · Self Employed03-01-2013

  Trvl App: Led the design of interactive features improved event discovery, resulting in increased user engagementž Malloreigh Web Store: Created a new visual identity, enhancing usability and aesthetics, which contributed to a 10% increase in user retention and checkout ratesž Luma Search: Lead designer and front end and back end developer for a mental health based search engine

• UX UI Designer · Amida Technology Solutions06-01-2021 – 07-01-2024

  • Led design for SaaS cybersecurity products: Transformed complex data into visually engaging dashboards and tools, applying data visualization techniques to improve user engagement and reduce time to access key information. • Developed a design system for a content management portal: Authored and contributed to design systems to increase team efficiency by ensuring UI consistency and speeding up project delivery. • Spearheaded a user-centric VA (veteran's affairs) application: Utilized user experience design principles to create a customizable system that improved user satisfaction and reduced processing errors through user research insights. • Collaborated with cross-functional teams: Worked closely with developers, product managers, and stakeholders to align design solutions with business goals, applying prototyping and user research to deliver projects ahead of schedule.

• Ux/UI /Visual Designer · PayPal10-01-2019 – 2021

  • Enhanced PayPal Wallet interface: Redesigned user flows and interfaces, using wireframing and prototyping to achieve increased user satisfaction and engagement. • Contributed to PayPal wallet cryptocurrency project: Collaborated on UX/UI design using data visualization for simplifying cryptocur- rency exchange features, facilitating user adoption, and enhancing product adoption metrics. • Established and maintained scalable design systems: Streamlined the product design process by reducing development time for new features, ensuring UI consistency and adherence to brand identity across all platforms.

• UI Designer · Arnd Town12-01-2014 – 02-01-2018

  • Increased user engagement by 15%: Spearheaded the design of new interactive features that simplified user navigation and improved event discovery, leading to a surge in user participation. • Redesigned the platform's design system: Implemented a fresh visual identity that improved usability and aesthetic appeal, contributing to a 10% rise in user retention. • Collaborated on local event integration: Developed UI solutions that made it easier for users to find and connect with event promoters, enhancing the platform's social features.

Education

• Community College of PhiladelphiaCourse Work, Information Technology

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