Fiona Doyle

About

With a strong foundation in UX Design from General Assembly and a Bachelor's degree in Painting from Galway-Mayo Institute of Technology, I bring a unique blend of artistic and technical skills to my role as a UX/UI Designer. My professional journey includes impactful contributions at ProjectMark, where I implemented cohesive UI style guides and designed bespoke stock templates. At Project 100, I led multiple UX projects, rebranded landing pages, and developed comprehensive branding guidelines. My tenure at iHealth and Wellness Foundation involved creating responsive wireframes and ensuring design consistency. Additionally, I spearheaded product design efforts for a confidential social media startup, crafting high-fidelity wireframes and compelling product visions. My expertise spans user research, prototyping, usability testing, and adherence to ADA standards, making me adept at enhancing user experiences across various platforms.

Experience

• UX/UI Designer · ProjectMark10-01-2022

  - Implemented new style guides to legacy pages, resulting in a cohesive UI throughout the site. - Designed bespoke stock templates utilizing ProjectMark's internal graphical editor tool to streamline clients proposals. - Contributed to the design and development of CRM interface screens as part of a cross-functional team, improving end-user opportunity tracking. - Conducted usability testing sessions with clients to gather feedback and insights on the usability of our product.

• UX/UI Designer · Project 10001-01-2023 – 03-01-2024

  Project 100 is a marketing consulting service that helps small businesses reach their customers through creative, engaging work like websites and advertisement campaigns to make them stand out from competitors. - Led multiple projects using the UX process, combining user research, prototyping, and testing to create compelling designs that targeted specific problems. - Successfully rebranded landing pages for various products, resulting in a visually appealing and user-centered design across mobile and desktop platforms. This effort effectively communicated key messaging and increased traffic and conversions. - Developed and presented branding guidelines and style guides to stakeholders, effectively communicating the company's brand identity and ensuring consistency across all marketing materials. - Adhered to ADA style standards on fonts, colors, and images. - Redesigned the UX flow of an AI-powered beta project to improve user experience and make the UI more appealing and functional.

• UX/UI Designer · iHealth and Wellness Foundation06-01-2023 – 08-01-2023

  iHealth and Wellness Foundation Inc. represents a unified platform that empowers individuals dealing with complex health conditions while simultaneously enhancing overall healthcare outcomes. - Creating wireframes to outline the structure and layout of digital interfaces. - Ensuring that frames and content were designed with a responsive approach, providing an optimal user experience across different devices and screen sizes. - Ensuring that content adhered to design system standards, maintaining consistency and cohesiveness in the overall user interface. - Leveraging design system libraries to streamline the design process and maintain brand and design guidelines consistently. - Ensuring pixel-perfect precision in the design, facilitating seamless handoff to developers for implementation.

• Product Designer · Social Media Company (Confidential)04-01-2023 – 05-01-2023

  - Led product design efforts for a confidential social media application startup, ensuring adherence to non-disclosure agreements. - Built high-fidelity wireframes from scratch, aligning them with both business requirements and user needs. - Collaborated closely with stakeholders to create a compelling product vision within a tight timeline. - Developed an onboarding process based on stakeholder user research and mission statement. - Created style guides and design systems to ensure consistency and scalability. - Produced demo videos to effectively showcase product features and attract investor interest. - Created style guide and design system for cross-functional team use for a new social media application about to hit the market. - Created Lo-Hi Fidelity wireframes based on user and business needs of the company adhering to ADA guidelines for accessible design.

Education

• General AssemblyUX Designer, UX Design
• Galway-Mayo Institute of TechnologyBachelor's degree Honours, Painting
• Ardscoil Rath IomghainBachelor of Fine Arts Honours Degree, Painting

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