Erika S.
Strategic Marketing Director | Brand Management
6 yrs experience · <10 hrs/week
About
With a Bachelor of Science in Family and Consumer Sciences from The University of Georgia, specializing in Consumer Journalism, Fashion Merchandising, and Public Relations, this marketing professional has a diverse background in strategic marketing and brand management. Currently serving as the Marketing Director at The Oppenheim Group, they oversee marketing strategies to enhance company visibility and client engagement. Previously, they worked as a Freelance Marketing & Graphic Design Specialist, offering tailored services to various clients. Their experience includes roles such as Senior Marketing & Client Services Specialist at Colliers, where they contributed to business growth and client satisfaction, and Marketing Manager at Compass, where they led agent branding and marketing strategies. At Hines, they managed social media accounts and developed marketing techniques to boost sales and foot traffic. Their expertise spans digital strategy, content creation, and performance analysis, making them a versatile asset in the marketing field.
Experience
- Marketing Director · The Oppenheim Group10-01-2023 – 08-01-2024
As a Marketing Director, responsible for overseeing marketing strategies, campaigns, and brand management to enhance company visibility and client engagement.
- Freelance Marketing & Graphic Design Specialist · Self-Employed07-01-2020
Provided marketing and graphic design services to various clients, focusing on creating visually appealing and effective marketing materials.
- Senior Marketing & Client Services Specialist · Colliers02-01-2022 – 05-01-2023
As a Senior Marketing & Client Services Specialist, contributed to marketing strategies and client service initiatives to support business growth and client satisfaction.
- Marketing Manager · Compass10-01-2020 – 01-01-2022
Lead strategy and execution for all agent branding and marketing to ensure cohesion with the Compass brand. Consulted with agents daily to identify their marketing needs, build strategic marketing plans to guide them to success, and help execute those plans efficiently. Analyzed local marketing needs and remained up to date on local real estate market trends and forecasts to make informed decisions on the company's marketing presence. Wrote copy and designed client materials, social media content, digital advertising, and print collateral using Adobe InDesign, Photoshop, and Canva.
- Marketing Specialist · Hines10-01-2017 – 06-01-2020
Responsible for the growth and management of Atlantic Station's industry-leading social media accounts including 195,000+ total followers. Managed relationships with 70 retailers to develop marketing techniques to increase foot traffic and sales. Managed weekly e-mail campaign process from start to finish, including copywriting and design, distribution, and performance analysis. Developed original written content for website. Built Digital Strategy Toolkit to identify best practices for social media, website, and eBlasts. Performed copywriting duties such as email marketing, blogging, and script writing.
Education
- The University of GeorgiaBachelor of Science in Family and Consumer Sciences, Consumer Journalism, Fashion Merchandising, Public Relations
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