Shannon Shechter (Wallace)

About

I'm passionate about building efficient workflows that achieve measurable business results. My work style blends data-driven optimizations and creative and intentional brand marketing. I have led dozens of successful cross-functional partnerships that encompass paid digital media, multi-touch brand activations and custom creative content. I define individual success by the impact of robust growth marketing strategy and the collaborative empowerment of my teams. For 11+ years I have built a robust network nationally and throughout the Midwest across industries - Most recently in Fin-Tech and Financial Services, as well as Entertainment, Tourism, Hospitality, Legal, and most recently Nonprofit.

Experience

• Director of Marketing & Communications · The Nature Conservancy2024-12-01 –

  Developed strategic go-to-market plans to deliver campaign fundraising goals. Built an outcomes-based communications strategy. Created visibility opportunities and oversaw end-to-end brand activations.

• Sr. Manager, Partnerships & Small Business Strategy Lead · H&R Block2021-08-01 – 2024-12-01

  Led complex cross-channel partnerships and Paid Media strategy. Managed partnerships with media and strategic B2B and D2C partners. Onboarded and managed agency teams.

• Sr. Marketing Manager, Affiliate & Sponsorships · H&R Block2021-08-01 – 2024-12-01

  Led affiliate strategy and operations. Managed eight-figure paid media channel budgets and drove positive marketing-attributable returns.

• Marketing Director · Edelman and Thompson, LLC2020-07-01 – 2021-08-01

  Executed internal and external communications strategy. Represented the firm as a public relations expert. Implemented CRM program for lead generation.

• Marketing Manager · Merlin Entertainments2018-08-01 – 2020-07-01

  Led strategic marketing for attraction brands. Managed media relations and cultivated partnerships with institutions. Collaborated on business decisions with the Senior Leadership Team.

• Marketing & Sales Executive · Merlin Entertainments2016-01-01 – 2018-07-01

  Executed creative production, press releases, and brand management. Planned and managed events to drive sales. Acted as lead project manager for the Marketing department.

• Marketing & Artist Relations Intern · Summer of the Arts2015-02-01 – 2015-10-01

  Managed social media marketing and executed digital and print advertising. Acted as liaison to over 100 artist participants and coordinated event operations.

Education

• University of IowaBachelor of Arts (B.A.), English Literature; Communications Studies

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