Ethan Jordan

About

Innovative Product Leader with a passion for creating customer-centric digital experiences. Expert in leading product strategy, service design, and cross-functional teams to deliver impactful customer journeys. Recognized for strong leadership and ability to drive product value, user experience, and technological advancements in fast-paced environments.

Experience

• Head of Product · fare.game03-01-2020

  Championed the product vision, leading to the development of a groundbreaking MVP using computer vision for enhanced public transportation access. Managed a diverse team to create integrated digital and physical customer touchpoints, aligning with holistic service design principles.

• Head of Product · Sootchy, Inc08-01-2021 – 08-01-2022

  Defined and executed product strategies that resulted in the launch of innovative FinTech products, significantly improving financial literacy for various customer types. Led cross-departmental collaborations, ensuring seamless service experiences across digital and physical channels.

• Head of Product · StorageAuctions.com02-01-2019 – 05-01-2020

  Guided the ongoing development of the B2B2C two-sided marketplace and admin dashboards while ensuring scalability and adherence to corporate culture amid unprecedented growth. Managed the migration process of the marketplace from PHP 5.6 to 7.2 while changing software development vendors. Bounce Rate decreased 30%, Site Speed increased 5x, Pageviews increased 20%, Cost lowered 20%. Integrated several facilities management software APIs into the platform. The sales process was eased, and the servable market expanded by 20x. Instituted Power BI to wrangle and visualize our data to guide the product development process. Incoming customer calls decreased by 80% while overall site traffic doubled. Implemented task automation tools using Power Automate. The ad-creation ability doubled, and the collections processing time decreased by half. Defined and launched the positioning, logic and UX of a new profit center that required interpreting and automating milestones within each state's lien laws.

• Executive Director · Alliance Française de Lafayette02-01-2018 – 04-01-2019

  Accountable for increasing course offerings via 'à distance' offerings and within strategic niche sectors to support the development of the Francophone Economy of South Louisiana and beyond. Partnered with other global brands to support diverse and continuous cultural offerings in French in Lafayette.

• Vice President of Products · Xylo Corporation01-01-2015 – 06-01-2017

  Directed the development of mobile apps on both Android and iOS from conception through several releases ultimately reaching a top music app in the App Store. Drove feature definition and prioritization, supervised QA, engaged customer feedback, authored release notes, defined and monitored KPIs, presented the app at conferences and social media, reported roadmap at board and partner meetings, and updated cosmetic changes to the apps.

Education

• Hanken School of EconomicsMSc (Econ.), Strategic Entrepreneurship & Marketing
• Korea UniversityResearch Exchange, International Studies
• University of Louisiana at LafayetteB.S., Mathematics
• Carnegie Mellon UniversityElectrical and Computer Engineering

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