Amar Parikh

About

I’m a product leader with deep experience building and scaling fintech solutions that bridge customer needs with business growth. Over the years, I’ve led product strategy and execution across fast-growing fintech companies, delivering products that simplify financial lives while driving measurable impact for the business.

Experience

• Head of Product · FinanceHQ2023-07-01 –
• Senior Product Lead (Apple Card Savings) · Apple2021-11-01 – 2023-07-01

  Lead product strategy and partnership with Goldman Sachs to launch Apple Card Savings, a high-yield account that scaled to $10B+ in deposits within months

• Director of Product Management - Consumer Investing + Banking · Betterment2020-10-01 – 2021-11-01

  Lead product strategy for the $30B+ AUM investing, checking, and broker-dealer products, ensuring alignment with short and long term business goals.

• Group Product Manager - Checking · Betterment2019-10-01 – 2020-09-01

  Launched a new Checking business line and developed the multi-year product vision based on the company's strategic objectives, product economic constraints, regulatory landscape, and servicing model.

• Senior Product Manager - Money Movement + Trading/Custody · Betterment2018-04-01 – 2019-09-01

  Oversaw product development of initiatives to reduce friction in the account transfer and cash transaction experiences to drive an increase in assets under management and customer retention; developed and tracked KPIs for each initiative.

• Product Manager - Growth · Betterment2016-07-01 – 2018-03-01

  Increased mass affluent customer base by 25% by optimizing product positioning and signup funnel strategies.

• Global Product Manager · Expedia, Inc.2013-08-01 – 2016-06-01

  Lead mobile app download and re-engagement initiatives to drive organic growth in mobile customer base and bookings through deep-linking; developed push notifications into a key engagement channel for global Expedia brands. Analyzed mobile web landing page metrics to prioritize development of the app's first landing page for air travel customers; resulted in a 30% increase in conversion over equivalent pages on mobile web. Managed $2M+ cross-functional project with Allianz Insurance (external vendor) and international development teams to reinvent the insurance product offering in the trip booking path.

• Product Manager · kCura2012-04-01 – 2013-07-01

  Lead a scrum team of four developers to launch a redesigned search technology product to improve search performance by 15x. Researched common scalability and big data challenges faced by our largest clients through analysis of Salesforce support tickets and on-site client visits; saved clients $1M+ on additional hardware investments. Collaborated with marketing to create external marketing material that demonstrated benefits of newly launched features.

• Senior Financial Analyst · Groupon2011-06-01 – 2012-04-01
• Financial Analyst · Intel Corporation2008-08-01 – 2011-06-01

Education

• University of MichiganBachelor of Arts, Economics
• General AssemblyCertificate of Completion, Front-End Web Development (HTML, jQuery, Javascript, CSS)
• University of MichiganBachelors, Economics

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