Evan Lian

About

Content marketer, creator, copywriter & cartoonist.

Experience

• Content Creator + Community Manager · TeuxDeux01-01-2021

  Developed & implemented brand voice & content strategy across product, social, SEO & email Drove short-form video content creation growing organic reach by 1,111% and doubling follower count Launched TeuxDeux YouTube channel averaging 5,000 views each month Analyzed website performance metrics to optimize SEO, ranking 10+ keywords on SERP Doubled email newsletter open rate with editorialized content Built out internal knowledge base site reducing support tickets by 15%

• Content Strategist · Fictive Kin08-01-2020

  Managed an NFT community through launch minting nearly $2M in revenue Produced branded podcast that reached #19 on ProductHunt’s featured launches Launched several internal products, leading content strategy for Peacefall, Tracey, Chippy Worked 1-on-1 with CEO to define agency’s and personal content publishing tone / approach Conducted strategic research & industry analysis for client discovery Managed agency’s social media presence

• Cartoonist & Content Creator · Freelance10-01-2018

  Published 20+ cartoons in a nationally-circulated publications; The New Yorker, Reader's Digest, Alta Magazine Illustrated custom artwork or branded cartoons for including Morning Brew (1.4M), RCA Records (427K), Fishwife (99.1K), Pattern Brands (28,4K), and Lioness Health (33.8K) Accumulated 6M views across Instagram & TikTok publishing short form video content Produce and edit podcasts totaling 100,000 listens across platforms

• Business Development Associate · Kaydan Wealth Management, Inc.06-01-2017 – 08-01-2020

  Planned & coordinated in-person educational seminars for firm prospecting Partnered with advisor team to guide prospects from discovery to client onboarding Designed creative for paid social ads, blog posts, and podcasts Produced six-episode personal finance branded podcast

• Financial Specialist · PNC07-01-2016 – 04-01-2017

  Prospected investable assets for PNC Investments & Wealth Management resulting in $1M+ new AUM Oversaw client experience end-to-end, providing bank, lending and investment product guidance to increase share-of-wallet Coached branch staff on PNC sales model to meet branch appointment and sales targets

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