James Tedesco

About

With a Bachelor of Arts in History from the University of Oregon, I have built a robust career in content strategy and partnerships management. At Fandom, I served as Partnerships Manager, where I spearheaded a market-leading organic acquisition strategy, driving $9M+ in revenue over two years. I collaborated with major brands like Playstation, HBO, and Amazon to craft bespoke content strategies, enhancing user engagement and brand recognition. Previously, as a Content Strategist at Fandom, I developed integrated proposals and led a content team, achieving a 706% MoM increase in page views for a Fortune 500 partner. My career began as a Content Analyst at Fandom, where I provided data-driven insights to optimize user engagement. Additionally, I have freelanced as a Web Designer and Social Content Strategist, helping fitness professionals like Elite Athlete's Journey and Body by Ari grow their brands through targeted content and social media strategies.

Experience

• Brand Manager · Sunday Scaries08-01-2024

  Spearheaded the launch of Scenes of Note, a serialized magazine focused on travel, wellness, and relaxation, engaging 890K+ followers. Directed creative production, including photography, copywriting, and branding for digital and print. Led a web content strategy, optimizing SEO-driven articles, landing pages, and email marketing campaigns. Developed and managed multi-channel content strategies (web, email, and social) to expand brand storytelling and community interaction.

• Consultant · CCLT, Ready To Play Art (non profits)05-01-2023 – 08-01-2024

  Designed, developed, and optimized WordPress-based websites for diverse clients, ensuring seamless performance and SEO compliance. Implemented SEO best practices, including keyword research, site audits, and content optimization, significantly increasing organic traffic. Enhanced user experience through strategic UI/UX improvements and refined site architectures. Provided branding consultation and cohesive content strategies, strengthening online presence and engagement.

• Partnerships Manager · Fandom05-01-2021 – 10-01-2023

  Led a cohesive GTM marketing strategy merging content and product strategy as a means to optimize partnerships funnels ($9m+ in 2023), user engagement rates, user acquisition rates, and behavioral metrics for both our brand partners, our platforms, and our content activations Coordinated and managed a cross-functional team across sales, product, marketing, and content as a means of driving direct revenue growth ($15+m in revenue over 2.5 years) Was the lead project manager across more than 100 paid and earned campaigns for our industry partners (Microsoft, Apple TV+, Paramount+, Playstation, MAX/HBO, and more) managing and executing site marketing materials and initiatives Continuously monitored and reported market trends, conducting real-time KPI tracking, audience segmentation, measuring the success of growth initiatives, process tracking, holding internal and external feedback sessions, and then reporting the final data to partners and internal stakeholders.

• Content Strategist · Fandom04-01-2019 – 09-01-2021

  Led a cross-functional team with Product, Sales, and Content in executing a cohesive content marketing strategy utilizing marketing assets built for our content initiatives (average 10 initiatives per month) Managed a 10-person content team developing and managing strategic marketing content/assets as a means of lead generation, user engagement, and business development initiatives. Over 1 billion total pageviews across all of our team’s efforts; boosting one activation to 2.3M active users and 10.8M total pageviews Developed a platform-wide brand playbook highlighting best practices, strategies, quarterly market trends, areas of opportunities, and content initiatives. Crafted pre and post-activation data reporting highlighting market trends, audience segmentation, and user engagement data as a means of informing current and future strategy

• Content Analyst · Fandom06-01-2018 – 04-01-2019

  Distilled qualitative and quantitative insights for content and editorial teams to improve organic page views, time on site, CTR and watch time. Projected and contextualized market trends, pinpointing strategic opportunities for Fandom's gaming and entertainment sectors while generating comprehensive data reports emphasizing user interest, engagement, retention, and correlations with performance metrics.

• Freelance Web Designer and Social Content Strategist · Elite Athlete's Journey04-01-2018 – 06-01-2018

  EAJ is the brainchild of Eric Washington Jr., his elite training program is looking to grow as a brand. For me, that means two things, build a site that represents the brand in its entirety and a social content plan that compliments that. So working with Eric every step of the way, he and I went over his brand, top to bottom, and strategized what the website would look like and what his social media would look like. The website's goal is to be a one-stop shop that informs potential clients about EAJ and who Eric is, all the while being loud and flashing, something that we knew EAJ was. The EAJ social strategy is predicated on Eric himself, what he knows, and that is being a coach. All the content is based on him as EAJ, but also as a coach and mentor to all his athletes. We narrowed down target demographics, taught him out to search out trending hashtags within the fitness space to help him grow, create content that provides value, and position EAJ for massive success in the San Francisco Bay Area. EAJ is all about 'Respecting the Process', and that message is at the core of what I did, the copy on the website, to social media, it's all representative that all of us are on this journey.

• Freelance Brand and Content Strategist · Arianna Burrell/Body by Ari04-01-2018 – 05-01-2018

  Body by Ari is the product of a lot of blood, sweat and tears by Arianna Burrell. She's an elite fitness professional working with the world's top athletes, my job is to help her build upon that platform. From running Facebook/Instagram Ads, developing content, coming up with strategy for that content, then putting that plan into action by deciding which mediums are best suited for the types of content, her audience/demographics, and developing creative copy that goes along with our strategy and her goals. I've been fortunate enough to have helped and continue to help Arianna grow her personal and professional brand.

Education

• University of OregonBachelor of Arts (B.A.), History

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