Fakhrul Syakirin

About

A seasoned media professional with a robust background in broadcasting and mass communication from Universiti Teknologi MARA, I bring over a decade of diverse experience in multimedia production, social media management, and video editing. Currently serving as a Multimedia Producer at Medads Media Sdn. Bhd., I lead branding initiatives, design packaging materials, and develop engaging digital content, resulting in significant audience engagement and brand visibility. My previous roles include Social Media Executive & Designer at MeDKAD Sdn Bhd, Senior Video Editor at MEDIC MEDIA NETWORK SDN. BHD., and Assistant Producer at Medic Channel Sdn. Bhd. I excel in strategic content creation, market research, SEO, and PPC strategies, ensuring optimal functionality and user experience across digital platforms. My expertise extends to scriptwriting, production administration, and live production management, consistently delivering impactful and visually compelling stories.

Experience

• Multimedia Producer · Medads Media Sdn. Bhd.01-01-2023

  - Led the conceptualization and execution of branding initiatives within MedKad ecosystem, ensuring consistency across all marketing materials. - Spearheaded the design of packaging materials, resulting in a consistent increase in brand visibility and recognition. - Developed engaging and shareable content for various digital channels, increasing audience engagement by 40% in of the platform. - Managed and optimized social media campaigns, resulting in a 20% minimum growth in followers and increased brand awareness. - Implemented effective PPC strategies, reducing cost-per-click by 10% while increasing click-through rates. - Produced, directed and edited impactful video content, resulting in a 40% increase in video engagement. - Orchestrated targeted email campaigns, contributing to a 20% growth in open and click-through rates. - Conducted comprehensive market research to identify trends, opportunities, and competitive landscape. - Effectively designed and managed a portfolio of 10 websites, implementing strategies to ensure optimal functionality and user experience. - Implemented SEO best practices, improving organic search rankings and driving increased website traffic. - Crafted and distributed press releases, securing media coverage in 10 publications and elevating brand visibility.

• Social Media Executive & Designer · MeDKAD Sdn Bhd10-01-2019 – 06-01-2021

  As a Social Media Executive & Designer, likely contributions include managing social media accounts, creating engaging content, and designing visual materials to enhance brand presence.

• Senior Video Editor / Social Media Admin · MEDIC MEDIA NETWORK SDN. BHD.06-01-2012 – 08-01-2019

  Strategic and detail-oriented media professional with a diverse skill set spanning airtime management, production administration, and associate producing. As an AV Director for live productions, I ensure seamless and engaging content delivery. Proficient in both audio and online editing, I refine narratives across multiple platforms. Whether behind the camera as an SCP Cameraman or capturing moments as a photographer, I bring a visual storytelling perspective. With a background in journalism, I excel in content creation and storytelling. As an airtime manager, I orchestrate schedules with precision, and as an advertising salesperson, I leverage media opportunities effectively.

• Assistant Producer · Medic Channel Sdn. Bhd.06-01-2011 – 11-01-2012

  Dynamic and versatile journalist with a multifaceted skill set. As an SCP Director, I bring a keen editorial eye and strategic vision to visual storytelling. Proficient in crafting compelling scripts and producing engaging promotional content, I ensure your message resonates with the audience. Whether behind the lens as an SCP Cameraman, capturing moments that matter, or refining the narrative as an Offline Editor, I deliver impactful stories. With a knack for Production Administration, I ensure seamless workflows, and my photography skills add a visual dimension to storytelling.

• Production Assistant · Primeworks Studios Sdn. Bhd.05-01-2010 – 06-01-2011

  Versatile and seasoned professional in the realm of media production, I bring a rich skill set to the table. As a Scriptwriter, I craft compelling narratives that captivate audiences, ensuring your content resonates. With a knack for meticulous Production Administration, I excel in coordinating seamless workflows and managing logistics. As a hands-on Floor Manager, I orchestrate the live experience, guaranteeing a flawless production. Proficient as a Social Media Administrator, I leverage digital platforms to amplify your brand. Whether as an SCP Cameraman capturing the perfect shot or an Offline Editor refining the story, I bring precision and creativity to every frame.

Education

• Universiti Teknologi MARAMasscomunication (hons.), Broadcasting
• Universiti Teknologi MARAMass Communication, Broadcasting

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