Revata Karunasundera

About

Experienced marketer with a passion for creating engaging content that drives results. With a background in strategic marketing and digital media communications, I've led early growth initiatives for early-stage startups and managed branding for established MNCs. I'm always looking for a new story to tell and I'd love for it to be yours.

Experience

• Marketing Internprenuer · Relayto/ Content Experience Platform02-01-2024 – 04-01-2024

  Led the creation of social media campaigns to promote the product resulting in a 20% increase in social media engagement. Developed key strategies for community development and product gamification to increase product engagement. Coordinated content creation activities for social media platforms, including video editing and copywriting. Supported podcast development by conducting background research on guests and assisting in script development.

• Human Resources Intern · Continental AG11-01-2022 – 01-01-2023

  Designed a program for the company to attract more interns, with key metrics to measure program effectiveness. Led a data analysis project to identify key cost drivers in medical health and proposed incentives for the company to manage costs. Coordinated internal company events, and employee communications, by designing content. Managed social media accounts for Continental, and researched opportunities to enhance the company’s employer branding.

• Marketing Manager · Haystack Analytics12-01-2020 – 06-01-2022

  Led company branding strategies and content creation, resulting in a 1,000% growth in MRR within a year. Played a central role in building a brand community that attracted over 500 members within a year. Led the creation of Haystack’s first live event and launch on Product Hunt gaining significant traction for the company’s early growth. Conducted market research to identify key clientele and establishing best practices for branding and client engagement.

Education

• Monash University MalaysiaDouble Degree; Bachelor of Business and Commerce and Bachelor of Digital Media Communication, Strategic Marketing & Digital Communication

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