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Fan Fang

Innovative UX and Product Designer with a Game Design Background

New York, NY · <10 hrs/week

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About

A game designer turned problem solver with a passion for designing everyday delightful experiences. Experienced in UX design, user research, usability testing, product thinking, and storytelling. Recognized with awards such as the UX Design Awards and BAFTA nominations.

Skills

3D ModelingUsability TestingUser ResearchWireframing

Experience

  • Product Designer · Endless HealthAugust 2023 – Present

    Led the design of a heart health testing and education app catering to users across multiple age groups and income levels, achieving broad adoption and 200x increase in test counts over 6 months. Orchestrated cross-functional collaboration with key stakeholders to design a testing events management dashboard, significantly boosting customer satisfaction and facilitating the onboarding of 2 new channel partners.

  • Product Designer · Endless HealthFebruary 2023 – June 2023

    Led product discovery and prototyped solutions for heart health behavior change, resulting in a prominent feature at the 2023 SXSW.

  • UX Intern · LogitechJune 2023 – August 2023

    Designed an assistive communication device for neurodiverse learners from end to end in collaboration with an industrial designer. Shaped hero scenarios for MR stylus for Meta Quest through user interviews, informing the software's configuration direction.

  • Game Designer · NYU Game Center IncubatorJune 2021 – May 2022

    Designed and developed an award-winning 3D narrative-driven simulation game in Unity, titled Naina's Recipe, which reached over 200K downloads.

  • UX Design Intern · Perfect World GamesJune 2020 – September 2020

    Redesigned the player signup flow for the mobile game Shadow of Nyog to create a more immersive experience, resulting in a 16.7% increase in registration completion.

Education

  • School of Visual ArtsMFA, Interaction Design
  • New York UniversityMFA, Game Design
  • Beijing University of TechnologyBEng, Digital Media Technology

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