Farwa Babar

About

Hi, I’m Farwa, a Product Designer focused on creating thoughtful, usable digital experiences. I’m interested in how design decisions shape everyday behavior, and I approach problems by balancing user needs, business goals, and technical constraints. My work spans research, interaction design, and visual design, with an emphasis on clarity, accessibility, and intentional systems. I enjoy working end-to-end: understanding the problem space, translating insights into flows and interfaces, and refining details through iteration. Outside of core product work, I explore visual storytelling, drawing, and writing, which often influence how I think about structure, hierarchy, and narrative in design. I’m currently building my portfolio and looking for opportunities to grow within collaborative product teams where design is treated as both strategic and iterative. Portfolio: https://farwababar.com

Experience

• User Experience Designer · Beyond the Sky: Custom Learning Solutions2025-12-01 – 2026-05-01

  ✦ Redesigned mobile learning and call experiences in Figma, improving usability, navigation clarity, and interaction flows ✦ Conducted usability testing with 6 participants, resolving issues related to in-call controls, navigation, and pre-call preparation ✦ Improved mobile role-play usability, achieving 100% task completion across tested participant flows after redesign iterations ✦ Redesigned receiving-call and in-call interfaces, improving control discoverability and reducing user confusion ✦ Designed a responsive landing page redesign for desktop and mobile, improving typography, visual hierarchy, and consistency within the design system

• Marketing Executive · Sheridan Interaction Design Association2025-08-01 – 2026-05-01

  ✦ Created and managed social media posts, event announcements, and promotional posters reaching an audience of 400+ students. ✦ Delegated and coordinated marketing tasks across 7 team members to ensure timely delivery of campaigns and materials. ✦ Increased student engagement and event participation through consistent branding and targeted marketing strategies.

• User Experience Designer · Prookie2025-09-01 – 2025-11-01

  ✦ Improved Prookie’s e-commerce website by redesigning the landing page and key UI elements in Figma and Wix, strengthening first impressions and making product benefits clearer for health-conscious users. ✦ Delivered functional and UX improvements including product placeholders, Instagram integration, and checkout updates that increased clarity, trust, and readiness for conversion. ✦ Led homepage concept exploration and iteration, presenting multiple layout and visual hierarchy options that helped align stakeholder vision with user-centered design principles. ✦ Conducted competitive and visual research across protein snack brands to inform design decisions, resulting in a more polished, cohesive experience without changing the core brand identity.

• Digital Experience Designer · Sheridan College2025-05-01 – 2025-08-01

  ✦ Conducted user research to identify student needs, behaviors, and service gaps, translating insights into actionable design strategies. ✦ Created chatbot conversation flows and knowledge base articles, improving response accuracy and student self-service experience. ✦ Analyzed student data to produce clear reports and visual charts highlighting trends, concerns, and content opportunities. ✦ Identified missing or outdated content in the CMS and recommended improvements to enhance usability and accessibility. ✦ Collaborated in a hybrid work environment using Figma, Microsoft Teams, and Office 365 to deliver consistent digital platform updates.

• Designer · BearHacks2025-03-01 – 2025-04-01

  ✦ Delivered user-friendly assets that enhanced the participant experience for over 100 attendees, contributing to a smooth and engaging event flow. ✦ Designed the official schedule and welcome package using a consistent design system in Figma to ensure clarity and brand alignment. ✦ Collaborated with key stakeholders to define the scope, goals, and visual direction for BearHacks’ event materials.

• UX Designer · GoHire2024-06-01 – 2024-07-01

  ✦ Designed and delivered 3 fully interactive pages for a job analytics platform, including a detailed statistics page showcasing key metrics such as views and engagement rates. ✦ Applied advanced user-centered design principles to create interfaces that are both functional and aesthetically pleasing ✦ Expertly utilized Figma to develop interactive prototypes, demonstrating a strong command of design tools to translate static designs into dynamic, interactive experiences

• User Stories Creator · Digital Prodigee2023-10-01 – 2024-07-01

  ✦ Crafted concise and comprehensive user stories that capture end-user requirements and expectations ✦ Conducted thorough analysis of user needs and business requirements to create detailed user stories that serve as a foundation for feature development ✦ Collaborated with cross-functional teams, including product managers, designers, and developers, to ensure alignment with project goals

• Product Designer · ImmiCan2024-04-01 – 2024-05-01

  ✦ Enhancing the user experience and visual appeal for immigrants and businesses through thoughtful design iterations of ImmiCan's website. ✦ Collaborated closely with designers and stakeholders to align design initiatives with business goals, fostering a dynamic and creative work environment conducive to innovation and growth. ✦ Employed user-centered design principles to understand user needs and behaviors, translating insights into intuitive design solutions that resonate with Immican's target audience of immigrants and service providers.

• User Experience Designer · AutoTrace.org2023-11-01 – 2024-01-01

  ✦ Provided actionable recommendations to enhance the website's usability, accessibility, and overall user satisfaction. ✦ Developed creative logo ideas that aligned with the company's brand identity and values. ✦ Implemented best practices in UI design to enhance user experience and engagement.

• Product Designer · SnapWrite2022-12-01 – 2023-09-01

  ✦ Iterated on SnapWrite AI's main product design in Figma to ensure optimized user experience ✦ Communicated thought process verbally on Google Meet and Slack ✦ Produced graphics and assets on Canva ✦ Tracked daily tasks in modules

Education

• Sheridan CollegeHonours Bachelor's Degree, Interaction Design

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