Faseeh Ur Rehman

About

I’m currently a Senior User Experience Designer at Nebraska Medicine, working on improving patient care. Previously, I was working on Zoom Huddles at Zoom. I also designed experiences for non-designers at PosterMyWall, and before that, I started my own design agency Neglected Pixels, designing for companies like P&G, Dinara, Coca Cola, and Hair Matters. When I'm not immersed in design, you'll likely find me capturing moments through street photography or exploring new corners of the globe.

Experience

• Senior User Experience Designer · Nebraska Medicine07-01-2023

  - Leading design and research efforts to maintain high healthcare quality and innovation standards by providing creative solutions. - Supporting NEMeds internal CMS, continuously shipping improvements to existing design, and innovating new ones. - Collaborating with marketing, talent acquisition, and engineering to revamp NM Careers; successfully presented research and design to the leadership, ensuring alignment with strategic goals. - Established a comprehensive WCAG-compliant design system for Nebraska Medicine's website and mobile application, improving usability and accessibility. - Simplified the website's homepage and information architecture, reducing user time to find care by 14%.

• Product Manager · Zoom06-01-2022 – 12-01-2022

  - Developed Rolling Research for Zoom Huddles, as a framework for rapid, iterative product research. Set a precedent for other products at Zoom. Led the requirements gathering and internal Beta testing for Zoom Huddles. - Enhanced internal infrastructure for analyzing data-based research, A/B tests, and user funnels, boosting efficiency by 5x for Zoom Healthcare. - Collaborated with UI/UX designers, PMs, engineers, and researchers from teams across Zoom to develop new user-facing features and internal infrastructure.

• Graduate UX Designer · Ansys01-01-2022 – 05-01-2022

  - Led the design strategy for a multi-physics software used by over 2k+ conglomerates. Produced data-informed solutions; backed by interviews, co-design, heuristic analysis, and rapid prototyping. - Collaborated with in-house designers and engineers to create personas, customer journey maps, and information architecture for continued modernization of the platform. - Established milestones to encourage agile collaboration and teamwork.

• User Experience Designer · PosterMyWall06-01-2020 – 07-01-2021

  - Established a cross-platform Design System and component library in Figma with accessibility auditing. - Launched new Marketing Landing Pages (MLPs), increasing Conversion Rate by 62%. Led user research, A/B testing, and created hi-fi prototypes to pass on to engineering. - Improved the search experience for customers by redesigning the IA and navigation, decreasing time-to-find templates by 30%.

• Founding Experience Designer · Neglected Pixels01-01-2017 – 12-01-2020

  The name Neglected Pixels accentuates the hidden details in design. The name is the continuous clue for the team to dream and create unique ideas and solutions—a full-service design agency, creating products, brands, and experiences. - Collaborated with Nestle, P&G, Dinara, and Hair Matters for brand design and marketing campaigns. - Guided the design strategy for 5 start-ups across multiple verticals — from discovery to pilot-phase hi-fi interactive prototype testing, to the official launch. - Led pro bono team ideation and design workshops for design teams at 2 NGOs.

Education

• Purdue UniversityMaster of Science - MS, Computer Graphics Technology (UX Design)
• Lahore University of Management SciencesBachelor of Science - BS, Economics

Similar talent on Pangea

Bhanu P.Curious Designer | UX Expertise | MS HCI-D | Photographer & TravelerChicago, ILKaran V.UX DesignerBloomington, ILGeoff A.Experienced Senior UX/UI Designer Specializing in Web & Mobile Applications | Product DesignFestus, MODonna B.UX/UI Product Strategy | Product Design LeaderElmhurst, IL