Geoff Allen

About

Experienced and creative UX/UI designer specializing in crafting beautiful and user-friendly designs for mobile and web applications. With over 12 years of industry experience across technology, health services, and marketing, I bring expertise in UX/UI design, product design, and accessibility standards, committed to delivering pixel-perfect designs that exceed client expectations. My experience includes leading design system initiatives, building scalable design patterns libraries, and applying WCAG 2.1 AA accessibility guidelines to deliver inclusive digital experiences.

Experience

• Senior UX/UI Designer · Optum04-01-2023 –

  • Redesigned legacy web-wrapper applications in Figma and collaborated with developers to implement them as fully native React Native experiences, improving performance and maintainability for over 63 million members. • Utilized AEM (Adobe Experience Manager) to update and maintain legacy public educational pages, forms, and articles that showcase Optum's features & experiences for 28 million users. • Completed Nielsen Norman Group AI training to build smarter design solutions. • Managed project workflows and deliverables through Adobe Workfront, coordinating timelines and resources across multiple teams including designers, accessibility experts, copywriters, and product managers. • Developed an internal design patterns library in Figma, promoting consistency and efficiency across projects, and fostering a culture of design excellence. • Ensured all designs met WCAG 2.1 AA standards, conducting accessibility audits and implementing inclusive design practices across all deliverables.

• Marketing Analyst · Colibri Group04-01-2022 – 04-01-2023
• UI Designer · PowerPublish01-01-2022 – 04-01-2023

  • Conducted user research, including interviews and usability testing, to identify user needs and pain points. • Created wireframes, prototypes, and user flows in Figma to visualize and iterate on designs, ensuring seamless navigation, usability, and WCAG accessibility standards. • Developed and implemented design systems and guidelines to maintain consistency and scalability across products. • Designed and developed user interfaces for web and mobile applications.

• Integrations Marketing Manager · Colibri Group02-01-2021 – 04-01-2022
• UX/UI Designer · RevWork Inc.06-01-2020 – 02-01-2021

  • Created wireframes and prototypes in Figma to visualize and iterate on designs, ensuring WCAG compliance throughout the design process. • Developed and implemented design systems to maintain consistency and scalability across products. • Conducted user research to inform design decisions and improve user experience. • Collaborated with developers to ensure designs were accurately implemented.

• Graphic Designer · REBL Marketing07-01-2017 – 12-01-2019
• Graphic Designer / Web Developer · Upwork01-01-2015 – 01-01-2019
• Senior Designer · Branson's Nantucket06-01-2015 – 06-01-2018

  • Designed print and digital marketing materials across several brands under the Branson’s Nantucket umbrella. • Conceptualizes and directs monthly promotional campaigns across both organic and paid channels. • Oversaw and implemented major rebranding efforts across three company ecosystems. • Organized a design asset management website that hosts all brand guidelines and design assets for each ecosystem. • Manages two production designers, delegating and evaluating work to ensure project deliverables are completed on time and on brand.

Education

• University of Missouri-Saint LouisBachelor’s Degree, Fine Arts emphasis in Studio with magna cum laude
• Jefferson CollegeAssociate's degree, Fine Arts and Communications

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