Fe Berra

About

Results-driven Marketing Manager with a proven track record in executing high-impact B2B and B2C campaigns, driving brand visibility, and optimizing multi-channel strategies. Adept at collaborating with executive leadership, managing cross-functional teams, and navigating complex projects.Highlights include leading marketing for Bhutan’s first global innovation forum.

Experience

• Marketing Manager · Metaversal01-01-2024 – 12-01-2024

  Challenge: Building awareness and credibility in an emerging and often misunderstood field while scaling its brand presence. Action: Developed a comprehensive marketing strategy, including managing social media, writing a newsletter that grew to 10,000 subscribers in a year with a 30% open rate, and producing SEO-optimized blog content. Collaborated with an external agency on sales and email marketing while organizing high-profile events with partners such as Livestrong Cancer Foundation, the Financial Times, and Forbes. Result: Expanded Metaversal’s digital presence, established its authority in the web3 space, and successfully attracted a larger audience. The events bolstered Metaversal’s credibility, while the newsletter and content strategy drove consistent engagement and lead generation.

• Marketing Lead · Bhutan Innovation Forum01-01-2024

  Challenge: Bhutan had recently opened its borders, requiring a monumental effort to position it as a global innovation hub. With no initial brand presence, we needed to attract international attention and sell tickets to a high-profile forum while managing the expectations of an event organized by the King. Action: Spearheaded the organization of the forum, featuring 77+ international speakers, including Evan Spiegel, Nobel Laureates, CEOs, and billionaires. Conducted targeted paid ad campaigns and leveraged partnerships with influencers and opinion leaders. Promoted the event through speaking engagements at conferences and cultivated relationships to boost visibility. Result: Successfully sold tickets to a globally attended forum, secured widespread media coverage, and positioned Bhutan as a forward-thinking innovation hub. The event became a benchmark for international collaboration and engagement in the region.

Education

• Parsons School of Design - The New SchoolMaster of Fine Arts - MFA, Fine Arts
• Politecnico di MilanoBachelor's degree, Industrial Design

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