Tina Lumbis

About

Director of Marketing and growth strategy leader with 10+ years of experience building and scaling marketing functions across early-stage and growth-stage companies. Known for pairing clear narrative strategy (MFA in Creative Writing) with disciplined execution across content, lifecycle, and acquisition channels, translating analytics into measurable growth through funnel optimization, CAC/LTV analysis, and paid/organic acquisition. Proficient with Marketo, HubSpot, Salesforce, GA4, and analytics-driven demand generation and attribution frameworks.

Experience

• Adjunct Professor · Marywood University2024 – 2025

  Adjunct Professor (2024 – 2025). Instruct courses in Rhetoric, Political Writing, and Improv for Professional Writing, fostering advanced communication and narrative skills in next-gen professionals.

• Senior Product Manager · DrFirst, Inc.12-01-2020 – 12-01-2022

  — Led cross-functional initiatives for a consumer healthcare platform serving 1M+ weekly users, aligning product strategy with user needs and go-to-market priorities. — Launched 15+ product iterations informed by behavioral data and funnel performance, optimizing the user journey from signup to retention. — Partnered with design, engineering, and analytics to improve onboarding flows, significantly reducing friction between acquisition and activation. — Translated complex product value into clear narratives used by marketing and customer-facing teams to sharpen value propositions.

• Marketing Director · Radformation12-01-2019 – 12-01-2021

  — Built and led a 6-person marketing team, owning strategy and execution across demand generation, content, lifecycle, and analytics. — Scaled the demand generation engine to double Annual Recurring Revenue (ARR) and strengthen pipeline quality. — Increased email subscribers by 216% and blog traffic by 300% through aggressive content, SEO, and audience segmentation. — Grew webinar attendance by 2,475%, establishing a scalable thought-leadership and lead-generation engine. — Implemented comprehensive automation and attribution frameworks (Marketo/Salesforce) to guide channel investment and optimization.

• Marketing Consultant (Growth & Strategy) · Freelance2015

  — Partner with startups and small businesses to design acquisition funnels, refine messaging, and build repeatable demand frameworks. — Acted as Marketing Director for LiquidText, leading rebranding, website optimization, SEO, and ASO initiatives to support app adoption and market differentiation.

• Marketing Manager · Lua2015 – 2016

  — Conducted user research and performance analysis to inform creative direction and funnel improvements. — Rebuilt the acquisition funnel during an 80% ad-spend reduction, prioritizing efficiency and conversion over volume. — Doubled leads and improved conversion rates by 32% through tighter messaging, segmentation, and nurture campaigns. — Increased advertising-sourced leads by 74% despite budget constraints by optimizing creative and targeting.

• Digital Marketing Manager · Whiptail (Acquired by Cisco)12-01-2011 – 12-01-2015

  — Reframed brand narrative and digital strategy to drive 103% growth in web leads and 65% higher engagement. — Led digital marketing and positioning for a challenger brand in a competitive enterprise market, contributing to successful acquisition by Cisco.

• SEO Manager · Devon International Group12-01-2010 – 12-01-2011

  — Managed SEO, content, and analytics to improve traffic quality and conversion performance. — Built foundational SEO and digital ecosystem strategies to support sustained organic growth.

• Special Sales Associate · Perseus Books Group12-01-2007 – 12-01-2009

  — Supported national retail accounts and promotional campaigns that amplified the visibility of both emerging and bestselling authors.

Education

• San Diego State UniversityMFA, MFA in Creative Writing
• La Salle UniversityBA, BA in Communication & English

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