Feby Nurdiana

Category Strategy Lead | Shopper Insight, Category Management & Commercial Growth | Beauty & Personal Care Specialist

17 yrs experience · <10 hrs/week

About

A professional in Trade Marketing, Shopper Insights, Category Management, Channel Development, and Shopper Activation with over 13 years of experience in Consumer, Shopper & Market Insight and the FMCG Industry.

Experience

  • Category Strategy & Insight Consultant · May Insight Solutions2025-08-01 –
  • Category Strategy & Shopper Insight Lead, Elida Beauty · Elida Beauty2022-07-01 – 2025-06-01
  • Senior Category Manager · Unilever2018-09-01 – 2022-07-01
  • National Shopper & Customer Marketing Manager · Unilever2016-03-01 – 2018-08-01
  • Customer Marketing Manager (Hair Care) · Unilever2014-11-01 – 2016-02-01
  • Customer Marketing Manager (Total Body Care) · Unilever2013-07-01 – 2014-10-01
  • Customer Marketing Executive · Unilever2011-06-01 – 2013-06-01
  • Senior Researcher · Synovate2010-10-01 – 2011-06-01
  • Assistant Research Manager · Boardroom Research Pte Ltd2008-04-01 – 2010-10-01

Education

  • Institut Teknologi BandungBachelor of Engineering, Architectural Engineering
  • Universitas PadjadjaranMaster's, Communication Studies

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