April Martin

About

With a strong foundation across roles and companies,I have built a dynamic career in the cosmetic and skincare industry. Currently, I work as a freelance consultant, collaborating with brands on innovative projects for new product development. My expertise extends to writing editorial content as a beauty and trend contributor. Previously, I served as the Director of Strategic Marketing and Trend at Intercos, where I led initiatives to enhance product development innovation and market positioning for brands. My experience at Revlon includes roles where I focused on marketing strategies and brand engagement. My career is marked by a commitment to driving innovation and growth in the beauty industry.

Experience

• Consultant: Cosmetic and Skincare PD + Marketing · Freelance03-01-2021

  Working with brands on current and future cosmetic and skincare innovation projects, as well as existing business. Located on-site in Italy to assist with NPD selection, shade and formula approvals, and all aspects of production. Also available to write editorial content as a beauty and trend contributor for industry sites.

• Director, Strategic Marketing and Trend · Intercos01-01-2014 – 03-01-2021

  Led strategic marketing initiatives and trend analysis to drive product development and market positioning.

• Manager, Customer Marketing · Revlon03-01-2013 – 01-01-2014

  Managed customer marketing strategies to enhance brand presence and consumer engagement.

• Associate Manager, Marketing, Almay, Revlon Haircolor and Revlon Beauty Tools · Revlon05-01-2012 – 03-01-2013

  Supported marketing initiatives for Almay, Revlon Haircolor, and Revlon Beauty Tools, focusing on product promotion and market analysis.

• Assistant Manager, Almay, Retail Marketing Strategy · Revlon07-01-2010 – 05-01-2012

  Assisted in developing retail marketing strategies for Almay, enhancing brand visibility and sales performance.

Education

• University of ArkansasBiology and Chemistry

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