Felipe Diacono

About

🎯 Full-stack marketer 📅 +20 years of experience 🌎 Marketing Manager for Fortune 500 companies 🚀 Fractional Marketing Director for SMBs and startups 🎓 Bachelor's Degree in Marketing 🔍 Expertise in Marketing Plans, PPC, SEO, ASO, SMM, Branding and Conversion Optimization I'm a Marketing Strategist with over 20 years of experience developing marketing plans and managing the execution of marketing activities. Throughout my career, I've led marketing activities for renowned multinational companies like Hewlett-Packard, Nokia, and Samsung. For the past 7 years, I've been a trusted marketing consultant for small and medium business owners in North America.

Experience

• Marketing Consultant and Fractional CMO · Wumba11-01-2016

  Providing marketing solutions where I act either as a Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada (Canada) ● Avalia Contabilidade (Brasil) ● StudyVantage (Canada)

• Growth Marketing Manager · Samsung (Whisk)03-01-2020 – 04-01-2023

  Defined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.

• Marketing Manager - South and Central America · HERE, a Nokia Business01-01-2012 – 08-01-2014

  Drove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.

• Digital Strategy & HP.com Manager - Latin America · Hewlett-Packard10-01-2007 – 01-01-2012

  Led the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.

• Marketing Consultant and Fractional CMO · Wumba11-01-2016

  Providing marketing solutions where I act either as Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada ● Avalia Contabilidade (Brasil) ● Ashley Morgan Cosmetics (USA) ● Centre for Sacred Deathcare (Canada)

• Performance Marketing Manager · Samsung (Whisk)03-01-2020 – 04-01-2023

  Defined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.

• Marketing Manager - South and Central America · HERE, a Nokia Business01-01-2012 – 08-01-2014

  Drove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.

• Digital Strategy & HP.com Manager - Latin America · Hewlett-Packard10-01-2007 – 01-01-2012

  Led the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.

Education

• Universidad del Salvador, Faculty of Administrative SciencesMarketing Bachelor’s Degree (Graduated with Honors), Marketing
• Universidad de Belgrano – AMDIAPostgraduate Course In Direct And Interactive Marketing, Marketing
• Torcuato Di Tella UniversityExecutive Education – Business School, Business

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