Lucia del Rio

About

Bilingual (English/Spanish) marketing professional with 5+ years of experience helping global brands, consulting firms, and startups grow through strategic marketing. Having worked across organisations including Samsung, Bain & Company, and high-growth startups, I specialise in go-to-market strategy, product marketing, social media management, content marketing, thought leadership, paid media, and audience growth. Proven track record of delivering measurable business impact, including 70% service adoption growth, 200% active user growth, 40% lead generation growth, and 80% website traffic growth.

Experience

• Global Marketing Specialist · Bain & Company05-01-2025 – 05-01-2026

  • Orchestrate go-to-market (GTM) strategies for flagship thought leadership, driving engagement across priority accounts. • Execute targeted B2B marketing campaigns in collaboration with commercial teams, focused on conversion and account engagement. • Leverage multi-channel tactics (email, LinkedIn Ads, organic social, landing pages) to support pipeline development. • Manage end-to-end delivery of events and webinars to maximise audience reach and client interaction. • Maintain and optimise CRM data to enable audience segmentation, performance tracking, and campaign effectiveness.

• Global Marketing Manager · Samsung Electronics08-01-2023 – 07-01-2024

  • Orchestrated cross-functional collaboration to deliver timely product updates and impactful marketing campaigns for four key global services, enhancing market presence and consistency. • Optimised global operations by streamlining processes, leading training sessions for strategic subsidiaries, and partnering with senior management on go-to-market (GTM) strategies. • Spearheaded quarterly product updates and marketing initiatives, leveraging market research and client feedback to drive service engagement and address emerging needs. • Managed and led an international product operations team, ensuring effective collaboration and execution of global product strategies. • Directed product performance and PPC reporting.

• Marketing Coordinator · Samsung Electronics05-01-2022 – 08-01-2023

  • Headed the department’s marketing operations, planning and managing advertising campaigns and creating efficient processes for campaign performance optimisation and reporting. • Designed the product marketing strategy for European markets, increasing the service’s presence in the markets and strategically managing internal stakeholders. • Launched paid media campaigns across Europe, communicating results to key stakeholders. • Developed creative assets for mobile and TV services using Adobe Creative Suite, as well as synergised with our creative agency to create video and image content. • Managed content partners, running marketing campaigns across paid and organic media.

• Digital Marketing Manager · AIESEC UK07-01-2020 – 05-01-2022

  • Led AIESEC UK's marketing strategy: brand management, campaign implementation and performance analysis, content strategy, event branding, market research, PPC management, people management and leadership, etc. • Worked in a team of 6 National Directors, responsible for developing and implementing strategic plans for the organisation. • Delivered training sessions and workshops on the topics of digital marketing, branding, content creation, and leadership. • Organised national training conferences with 200+ attendees.

Education

• CEI Centro de Estudios de InnovaciónMA, MA Digital Marketing & Big Data
• The University of AberdeenBA, BA Sociology & International Relations

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