Fernanda Carolina Silva

About

With a strong foundation in marketing and fashion industry education from George Brown College and Parsons School of Design, I have built a dynamic career in content creation and social media strategy. Currently, I serve as an International Creator Support Specialist at LTK, where I manage and support influencers, optimize e-commerce shops, and develop creative concepts. Previously, I was a Content Analyst at Piwi®, where I crafted social media strategies, managed a videocast project, and enhanced SEO strategies. My role at Elofy involved strategic content creation and SEO optimization, while at Karis Marketing, I developed content across various platforms. As a freelance Social Media Manager, I mapped customer journeys and crafted content for Instagram and Facebook. My expertise lies in leveraging data analysis and SEO to drive growth and engagement across digital platforms.

Experience

• International Creator Support Specialist · LTK03-01-2024

  Responsible for processing, managing, and supporting influencers and creator applicants, and nurturing their growth. Role involves optimizing e-commerce shops, generating creative concepts based on data analysis, and applying social media strategies to support content creators.

• Content Analyst Pl · Piwi®04-01-2023 – 03-01-2024

  Responsible for creating strategies and coordinating social media content. Managed the videocast project 'Futuro do RH'. Developed content for ABM strategies and optimized SEO strategies for the site and blog. Analyzed KPIs and generated insights from data. Executed content strategies across multiple channels for Inbound and ABM strategies. Defined SEO strategies and led blog content creation to increase organic traffic and search engine rankings. Tracked and analyzed organic results to measure marketing effectiveness.

• Content Analyst · Elofy03-01-2022 – 03-01-2023

  Responsible for strategic content creation for different channels. Created blog posts with SEO best practices on WordPress. Optimized blog content and developed SEO strategies. Created weekly newsletter content and email marketing strategies.

• Content Writer · Karis Marketing e Inteligência de Mercado09-01-2021 – 02-01-2022

  Responsible for strategic content creation for various channels, including social media platforms, blogs, websites, email marketing, landing pages, and ads. Created and optimized blog posts with SEO best practices. Planned and developed content for Ebooks, video scripts, and creative briefings.

• Social Media Manager · Freelancer01-01-2021 – 02-01-2022

  Responsible for mapping the customer journey and building personas. Conducted strategic planning and production of content for social media, mainly for Instagram and Facebook. Monitored KPIs.

Education

• George Brown CollegeBusiness - Marketing, Marketing
• Parsons School of Design - The New SchoolCertificate, Fashion Industry

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