Marcela Mack

About

Hi! I'm an SEO & content marketer with a lifelong passion for writing & storytelling which has guided me to the niche of creating impactful content for businesses (and making sure it gets seen). I think outside of the box to develop comprehensive content strategies and create a wide variety of search-engine-optimized, on-brand content to execute marketing initiatives. My approach lies in providing VALUE through high-performing content -- driving business growth is the bonus! A little more about me: I continue to fuel my love for all things writing through freelance book editing and ghostwriting! And when I'm not working, you can find me hand-making unique outfits and accessories from yarn with my crochet hook.

Experience

• Content Lead / SEO Specialist · Presh Marketing Solutions06-01-2024

  Developed on-brand copy for blogs, websites, email campaigns, landing pages, guides/e-books, data sheets, video scripts, paid media ads, and more. Conducted in-depth keyword research and applied SEO best practices, optimizing content to improve search rankings and boost organic traffic. Conducted SEO audits of client websites and identified opportunities for SEO improvement, implementing fixes that boosted site health above the industry average of 92%. Developed content strategies, refined brand identities, and proposed creative campaign ideas, driving innovation and ensuring alignment with client goals and target audience. Collaborated with cross-functional teams (UX designers, web developers, graphic designers, etc.) to execute content strategies across digital platforms. Led team discussions, sharing updates on the latest industry trends in SEO, content marketing, AI search, etc. and proposing new processes to remain on the cutting edge.

• SEO Content Specialist · Smith CoronaNovember 2023 – February 2024

  Produced blog posts, website copy, and promotional materials that increased brand visibility and resonated with target audiences. Implemented on-page and off-page SEO strategies that boosted organic search rankings by approximately 20%. Developed persuasive product descriptions that enhanced conversion potential and clearly communicated product benefits. Utilized A/B testing to evaluate performance and make relevant adjustments to improve CTR. Conducted thorough keyword research and regular site audits to ensure optimal performance in SERP results and site health. Performed outreach to acquire reputable backlinks to improve SEO and increase domain authority.

• Marketing Specialist · Dooley Gembala McLaughlin PecoraApril 2023 – October 2023

  Took ownership of website redesign – writing valuable, optimized content for over 40 web pages, improving SEO performance and increasing brand authority. Managed outsourced web developers and designers to ensure project success. Created weekly SEO-driven blog posts that helped increase website traffic and engagement. Continuously monitored site performance and made adjustments accordingly. Designed and implemented social media strategies, including the creation of graphics and posts, to enhance the firm's online presence and attract new leads. Drafted and reviewed internal and external communications to ensure clear, consistent messaging across all platforms.

• Content Writer · Treatspace, Inc.July 2021 – March 2023

  Managed content creation for over 15 clients each month, delivering engaging, informative articles that increased patient acquisition and boosted online presence for medical practices. Created SEO optimized web page copy for large healthcare practices, facilitating the successful launch of multiple high-ranking websites. Created and presented monthly marketing calendars with SEO-driven blog topics, driving long-term content engagement. Managed social media accounts for medical practices, crafting posts that fostered audience engagement and promoted services effectively. Acted as lead writer for the content team, overseeing projects, editing, and delegating tasks to interns to ensure content quality was maintained.

Education

• Duquesne UniversityBachelor of Arts, Journalism & Digital Media Arts

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