Francesca Ormeno

About

Marketing professional with three years of experience in communication and media, specializing in digital campaigns, event communication, omnichannel media strategy/planning & buying, stakeholder management, and performance reporting. Holds a Master in Arts Management and Administration and a BSc (Hons) in Management (Marketing), with hands-on experience in KPI reporting, sponsorship research/proposal drafting, and auction/arts data analysis (Artnet Price Database). Fluent in English and Italian, native Spanish, passionate about art, design, and the international art market.

Experience

• Marketing Intern · Fondazione Prada11-01-2025 – 04-01-2026

  Strengthened data analysis skills through reporting and KPI analysis for ticketing, bookshop, and exhibitions Strengthened communication and interpersonal skills by collaborating with senior management, press offices, and external partners to deliver marketing activities Developed sponsorship and research skills by researching cultural grants, potential sponsors, and assisting in drafting corporate proposals Supported in communicating exhibition events and completed administrative tasks, with strong attention to detail and problem-solving skills Developed management skills with a focus on the international art market, specialized in Art Market and Finance

• Artnet Price Database Intern · Artnet07-01-2025 – 10-01-2025

  Strengthened attention to detail by editing auction information in the Artnet Price Database FineArt and Decorative Art sections. Researched artists to update their information on the database, developing data synthesis skills Researched artists and new auction markets and worked in clean-up projects to enhance data integrity Strengthened fine art and decorative art auction knowledge by monitoring auction houses in French and Italian markets to cover all FineArt and DecArt sales on the database

• Account Manager, Marketing Agency · Twogether Media (Pretzl)09-01-2021 – 08-01-2024

  Strengthened sales and client communication skills by pitching and managing strategic marketing campaigns for four international clients, coordinating cross-functional teams to deliver creative projects on time and within budget Managed relationships with diverse stakeholders, including creative, media partners and senior clients Strengthened multi-tasking skills by executing all aspects of media strategy planning/buying, including strategy, admin and billing across the marketing mix. Managed multiple end-to-end Omni Channel campaigns monitoring pacing, delivery and optimisations towards set objectives, developing prioritisation skills Developed analytical skills, reporting and presentation skills by delivering weekly reports and optimizing performance based on campaign’s objectives.

Education

• SDA BOCCONIMaster, Master in Arts Management and Administration
• University of ManchesterBSc (Hons), Bsc (Hons) Management (Marketing)

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