Francesca Venturi

About

With over 15 years of experience in the fashion and luxury goods industry acquired across Europe and the Middle East, I have shaped the image of fashion and luxury brands through effective communications campaigns and broad marketing strategies. My expertise spans from strategic vision and original content creation, to events execution and communication budget management. I have spearheaded many successful campaigns that helped shape the image and desirability of brands such as Karl Lagerfeld and Valentino. My broad industry experience makes me excellent at press relations, working under pressure, and juggling multiple projects, whereas my cross-cultural exposure gives me the ability to prepare tailored plans of action with cultural sensitivity and emotional intelligence.

Experience

• Founder and Managing Director · Elevate PR and Communications2018-09-01 –

  PR and Communications consultancy service for luxury, fashion, beauty and lifestyle industry leaders with a mission to help international brands make a mark in Europe, the Middle East and beyond.

• Chief Communications Officer · The Chrysalis Lab2024-07-01 – 2025-06-01
• PR and Communications Director · Valentino2015-04-01 – 2018-05-01

  Responsible for planning and executing tailored integrated PR and Communications strategies across the GCC area, securing media exposure in the Middle East and strengthening brand identity across different markets. Managed various activities such as Press Day, fashion shows, global events, media relations, and celebrity endorsements.

• Regional Brand Marketing Manager · Alshaya Group2012-02-01 – 2015-04-01

  Responsible for strategic planning of marketing activities ABL and BTL across the Middle East for the British brand Jack Wills. Managed annual marketing calendar, communication campaigns, regional marketing budget, and cost forecasting.

• PR and Marketing Manager · KARL LAGERFELD2008-09-01 – 2011-01-01

  Head of PR and Marketing for The Netherlands, Belgium, and Scandinavian countries. Responsibilities included generating coverage for K Karl Lagerfeld and its licenses, escorting press to Paris fashion shows, drafting press releases, and planning advertising campaign photoshoots.

• Sales and VIC relations · Prada Group2004-12-01 – 2008-07-01

  Assisted and advised clients on purchases, managed new customer acquisition, coordinated seasonal in-store trunk shows, and supported in-boutique product launches and exclusive events.

Education

• Sapienza Università di RomaMA in Cultural Anthropology, Humanities/Humanistic Studies
• Liceo T.TassoClassical studies, Italian literature, History, Philosophy, Latin, Ancient Greek, Arts, English literature
• Università degli studi Roma TRECertification in marketing and communications, History of fashion, Marketing, Communications

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