Julia Reilly

About

As a passionate and driven professional, I specialize in bridging creativity and strategy within the fashion and public relations industries. Currently, I am a Fashion PR Assistant at Sandrine Charles Consulting, where I collaborate with influential brands to execute impactful PR strategies, foster meaningful relationships, and deliver exceptional results. With a Bachelor of Science in Business Administration (Marketing) and a Leadership Collateral from the University of Tennessee, Knoxville, I have honed my expertise in marketing, social media, and brand development. My diverse experiences, including internships in digital marketing and campus management roles, have equipped me with a dynamic skill set tailored to the ever-evolving fashion industry. From managing influencer collaborations to crafting compelling brand narratives, I thrive in environments that challenge my creativity and demand precision. My commitment to excellence extends beyond my professional endeavors, reflecting a deep passion for innovation and growth. Let’s connect to share ideas and collaborate in making a lasting impact in the world of fashion and PR!

Experience

• Digital Marketing Coordinator · Jerrimiah JamesJuly 2019 – December 2020

  Helped with planning and hosting of marketing events. Created unique and engaging content for social media platforms including Pinterest, Facebook, and Instagram. Performed market analysis and research current trends within the marketing field.

• Campus Merchandise Manager · South By SeaJanuary 2021 – January 2022

  Designed and developed custom merchandise for campus organizations, aligned with branding and student trends. Managed client relationships, offering guidance on product selection, pricing, and customization options. Oversaw order processing, production timelines, and delivery logistics. Leveraged social media and marketing strategies to promote merchandise, driving sales and increasing brand engagement on campus.

• Luxury Communications Coordinator · Sandrine Charles ConsultingJuly 2024 – Present

  Assist in managing media relations, influencer outreach, and press coverage for high-profile clients. Support media relations, influencer partnerships, and press outreach for high-profile fashion and lifestyle clients. Coordinate and prepare for events, fashion shows, and PR campaigns, ensuring seamless execution. Maintain and update media contact lists, track press coverage, and provide reporting on campaign results. Collaborate with internal teams to develop strategic communications and brand messaging. Create and edit press releases, pitches, and other media materials tailored to fashion and lifestyle outlets. Successfully contributed to three consecutive seasons of New York Fashion Week, managing PR initiatives, event coordination, and media relations for clients.

Education

• University of Tennessee, KnoxvilleBachelor of Business Administration - BBA, Marketing
• Marietta High SchoolHigh School Diploma

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