Gabi Gordon

About

I’m a Product Designer with a passion for end-to-end design, specializing in translating complex problems into intuitive, user-centered experiences. I have experience creating design systems at small startups, designing for scale in large enterprises, & designing for accessibility in companies of any size. Outside of work, I am an animal lover & own a cat named Kitty Meow. I enjoy overcast weather, cartoons, & listening to music. In addition to that, I excel at overthinking & small talk.

Experience

• Sr. Product Designer · Swimlane12-01-2022 – 04-01-2026

  • Solved complex workflows end-to-end for B2B security automation, driving strategy, ideation, & design decisions from discovery through release • Diagnosed user pain points & collaborated with PM to refine requirements based on research findings • Designed configuration (RBAC, password management, & automation) related experiences ensuring a balance between flexibility & simplicity • Partnered with engineering to creatively work around tech debt

• Sr. Product Designer · Shippo10-01-2021 – 11-01-2022

  • Conducted user interviews & led feature-specific research, bringing clarity to ambiguous problems • Translated research insights into product vision & direction rooted in user needs, & facilitated cross-functional alignment • Distilled complex label creation workflows (international shipping) into simple, scalable solutions that worked across • Shippo's product & partner platforms like Wix

• Product Designer · Slack03-01-2021 – 03-01-2021

  • Designed activation flows for the Day 1 team, leveraged metrics to test hypotheses • Created end-to-end user flows & built interactive prototypes for user testing & stakeholder alignment • Partnered with the User Research (UXR) team to run tests & validate research findings

• Sr. UX Designer · SirionLabs06-01-2020 – 03-01-2021

  • Built a WCAG AA-compliant Design System from scratch, including two themes each with light & dark modes
(four total) • Redesigned the product's IA & modernized the search & filter functionality to streamline contract management

• Sr. UX Designer · Tune07-01-2019 – 05-01-2020

  • Led research & introduced user research into the product lifecycle (user interviews & usability studies) • Collaborated with PM to refine requirements based on research-backed user needs • Leveraged insights to design user-centered features for Tune's advertising platform

• Sr. UX Designer · Core Scientific03-01-2019 – 07-01-2019

  • Conducted user interviews & shaped requirements by surfacing pain points & inefficiencies, & teamed up with Engineering to navigate technical constraints • Created desktop & mobile prototypes for a Blockchain & AI server management tool • Updated a legacy Design System to meet AA compliance & adhere to device appropriate patterns (mobile vs desktop)

• UX Designer · ServiceNow01-01-2018 – 03-01-2019

  • Led end-to-end design as sole UX Designer on a cross-BU initiative, influencing product strategy, & aligning stakeholders • Conducted interviews with internal stakeholders & external customers to surface requirements & create user-centered designs • Designed WCAG compliant keyboard-navigable flows Built & maintained ServiceNow’s SVG icon library (400+ icons) • Created scalable components & worked with the Design System team to add the components into the Design System

• Associate UX Designer · ServiceNow04-01-2015 – 12-01-2017

  • Designed & prototyped B2B solutions • Collaborated with engineering to ensure implementation went smoothly & matched mockups

Education

• University of ArizonaB.F.A., Visual Communication

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