Gabriel Cruzata

About

I was most recently at AXA Philippines, where I supported marketing campaigns and optimized administrative workflows, contributing to enhanced client outreach and operational efficiency. Before that, I was a marketing intern at Toronto-based marketing agency NIBO Marketing, where I managed social media channels and crafted B2C content strategies that boosted brand visibility and engagement for the agency and our client. As a freelance video editor, I’ve produced content crucial in shaping brand narratives, earning recognition from the European Union in ASEAN and PTT, Thailand’s largest company by revenue. Over the years my work has consistently driven growth, improved operational processes, and engaged audiences effectively.

Experience

• Marketing and Administrative Associate · AXA Philippines01-01-2023 – 02-01-2024

  • Provided marketing and comprehensive administrative support to the Branch Head including inbox management, and collaborated with unit heads and financial advisors to ensure efficient operations and workflow. • Designed and distributed newsletters, email templates, landing pages, and promotional materials, enhancing communication and lead-generation efforts. • Created, managed, and strategized content for social media channels for brand visibility and engagement. • Developed and executed email marketing campaigns, boosting customer retention and engagement, and conducted lead generation to inform potential clients about the company's financial products and services. • Created trackers and maintained organized databases in Google Sheets, streamlined operations with reference links, managed Google Drive, and produced video tutorials using Loom for process documentation. • Coordinated and prepared documents for executive-level managers, ensuring compliance and efficient communication.

• Marketing Intern · NIBO Marketing01-01-2023 – 02-01-2023

  • Assisted in developing and executing B2C marketing strategies for two Toronto-based brands, contributing to increased brand visibility and engagement. • Created and scheduled content for social media platforms, including over 20 posts, and produced teaser videos for a café launch. • Conducted lead generation for foodie social media influencers across Toronto to promote the café launch, enhancing campaign reach. • Utilized Meta Business Suite, ClickUp, and Canva for managing campaigns and creating visuals; gained foundational knowledge and hands-on experience in Meta Ads marketing. • Developed in-art copies and strategic content plans, aligning with brand messaging to boost customer interaction and retention.

• Risk Analyst (Customer Service Associate) · Amazon06-01-2022 – 09-01-2022

  • Delivered high-quality shipping and delivery support to North American customers (US and Canada), ensuring a positive brand experience and effective issue resolution. • Managed client interactions with a focus on enhancing customer satisfaction and loyalty, contributing to brand retention and advocacy. • Analyzed customer data to identify trends and insights, applying findings to refine service processes and develop customer-centric strategies. • Addressed and resolved over 50 customer complaints weekly, leveraging problem-solving skills to enhance service delivery and improve customer feedback mechanisms. • Collaborated with cross-functional teams to implement customer-centric policies, leading to improved customer satisfaction and operational efficiency.

• Associate Director for External Affairs · UPLB Career Assistance Program09-01-2022 – 08-01-2023

  Led the Transactions Division (formerly Sponsorship Management Division) responsible for managing relationships with company partners. Served as a liaison officer between the organization and a portfolio of 30+ partner companies. Proactively engaged in discussions and negotiations with current and potential company partners.

• Philippine Delegate and OR Ambassador · PTT Group11-01-2023 – 12-01-2023

  • Represented the Philippines in a business marketing workshop and competition sponsored by PTT, the largest corporation in Thailand through its subsidiary PTT OR (Oil and Retail) Business Company Limited. • Attended a month-long workshop (pre-camp activities) on business marketing transformation and a week-long camp in Bangkok and Rayong, Thailand. • Pitched a waste-to-energy converter project to address Thailand's waste problem and contribute to PTT's corporate social responsibility (CSR) efforts. • Secured the top spot among best application entries from the Philippines.

Education

• The University of British ColumbiaExchange Studies, Agroecology and Sustainable Agriculture
• University of the Philippines Los BañosBachelor's degree, Agriculture, General

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