Emily L. Miller, MBA, BS

About

I’m a strategic marketing professional with a passion for crafting impactful campaigns that drive engagement and growth. In my current role as a Product Marketing Coordinator for multiple health and wellness brands, I manage cross-functional initiatives, develop compelling messaging strategies, and execute multi-channel campaigns that strengthen brand presence and deepen audience connections. I’m excited to expand my skillset through freelance opportunities, bringing the same blend of creativity and data-driven strategy to new projects. Outside of work, you’ll often find me experimenting with new vegetarian recipes. (:

Experience

• Director of Marketing, Outreach, and Donor Solicitation · Project Hospitality07-01-2023

  -Leads content creation across social media platforms, achieving a 20% increase in followers (Instagram), 40% growth in reach (Facebook), and a 10% rise in email click-through rates -Develops engaging, mission-driven content that resonates with diverse audiences, leveraging analytics to optimize performance -Designs and maintains the company website utilizing WordPress, ensuring consistent branding and messaging, and providing an optimal user experience -Leads the strategic planning and execution of multi-platform marketing campaigns, aligning content creation and video production with organizational objectives

• Marketing Assistant, Media Planning, Marketing and Communications · St. John's University, The Peter J. Tobin College of Business09-01-2022 – 05-01-2023

  -Developed and implemented targeted digital marketing campaigns on Instagram, significantly boosting brand visibility and audience engagement -Crafted visually compelling content, including promotional giveaways for influencer collaborations, which played a key role in the success of the Johnnies Day social media campaign -Managed end-to-end content creation process, from concept development to editing, for multi-platform outreach

• Marketing Intern · Publishers Clearing House01-01-2021 – 09-01-2022

  -Prepared annual plans and performance forecasts, generating monthly updates to track progress to inform strategic adjustments and marketing decisions -Managed projects focused on optimizing future marketing performance and streamlined processes to enhance efficiency -Supported direct mail testing and crafted strategic recommendations for the Product Promotions Team

• Social Media Manager | Content Creator · Global Loan Opportunities for Budding Entrepreneurs01-01-2022 – 05-01-2022

  -Developed and executed viral social media campaigns, utilizing trend analysis to elevate brand visibility and surpass fundraising goals by 231% -Created, filmed, and edited engaging social media content, including videos and images, with a strong emphasis on storytelling and visual impact

• Product Management and Business Technology Operations Intern · Zebra Technologies05-01-2020 – 08-01-2020

  -Conducted competitive analysis and developed product positioning strategies for global Field Mobility products -Prepared financial reports and presented strategic findings to leadership, contributing to informed decision-making

• Student Worker · Community Relations, St. John's University01-01-2019 – 03-01-2020

  -Created and posted compelling content on official university social media platforms, encouraging students, staff, and community members to participate in campus events -Provided clear, informative responses to inquiries regarding university policies and procedures

• Marketing Intern · Healthy Basement Systems12-01-2019 – 01-01-2020

  -Monitored social media platforms for trending topics and feedback, crafting timely and relevant content that aligned with brand goals -Researched and implemented link-building strategies to enhance SEO and increase online visibility

Education

• St. John's UniversityMaster of Business Administration - MBA
• St. John's UniversityBachelor of Science, Marketing

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