Gabriel Sirigni Rosa

About

An MBA candidate at Northwestern University's Kellogg School of Management, specializing in Marketing and Finance, with leadership roles as VP of Engagement at Kellogg LatAm Club, Treasurer at Public Speaking Club, and Kellogg Mentor. Previously, a Summer Consultant at AlixPartners, providing strategic advice on various consulting projects. Formerly a Strategic Planning Specialist at Oi S.A., developed financial models for M&A business plans, guided case studies on structural separations, and managed a team to build Oi's Equity Story. As a Marketing Analyst at Oi S.A., led the redesign of the Minha Oi app and optimized the national top-up portfolio. Holds a Bachelor's degree in Chemical Engineering from Universidade Federal Rural do Rio de Janeiro and participated in an academic exchange at Universitat de Barcelona.

Experience

• MBA Candidate · Northwestern University - Kellogg School of Management08-01-2022

  Majors: Marketing and Finance Leadership: - VP of Engagement at Kellogg LatAm Club - Treasurer at Public Speaking Club - Kellogg Mentor Projects: - Data-driven merchandise strategy for major NBA team

• Summer Consultant · AlixPartners06-01-2023 – 08-01-2023

  Worked on various consulting projects, providing strategic advice and solutions to clients.

• Strategic Planning Specialist · Oi S.A03-01-2019 – 06-01-2022

  - Developed granular financial models of carve-outs with investment banks to structure M&A business plan; turnaround plan was approved at Oi's Creditors Meeting and raised $7B - Guided comprehensive case study on 7 structural separations of worldwide telcos, conducting global expert interviews and synthesized drivers, numbers, and technicalities to show benefits of the proposal in Brazil. Received final approval from regulators to proceed with the turnaround plan affecting 55M+ users - Devised guidance for Oi's New Digital Ventures, projecting new revenue streams of $300M in 2024 and steering ways for different areas to pursue revenue diversification aligned to Ois strategy - Managed team of 3 in building Oi's Equity Story, a holistic document based on financials, market trends, and industry forecasts, released to shareholders to show companys vision after reorganization - Developed data-driven insights for decision-makers and assembled executive presentations buttressing Oi's Judicial Restructuring Plan, resulting in largest-ever Latin American debt reorganization, totaling $19B - Created granular prediction model to estimate broadband demand among SMEs in 13M companies across 18k micro-regions, integrating with macro cherry-picking investment models to increment take-up rates by 7pp - Structured holistic feasibility analysis of strategic agreements with potential business partner (virtual carrier), revealing drawbacks of relationship and avoiding CAPEX of $4M

• Marketing Analyst · Oi S.A11-01-2016 – 08-01-2017

  - Conducted Minha Oi app ('My Oi') redesign, launching an innovative feature to allow clients to swipe data and voice amounts during the contracted period, resulting in a monthly gross sales increase of around 5%. - Re-scaled the national top-up portfolio to maximize revenues - Conducted feasibility analysis of prepaid mobile projects, including data packs, add-on services, and VAS.

Education

• Northwestern University - Kellogg School of ManagementMaster of Business Administration - MBA
• Universidade Federal Rural do Rio de JaneiroBachelor's degree, Chemical Engineering
• Universitat de BarcelonaAcademic Exchange, Chemical Engineering

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