Gabriella Rivera

About

I help jewelry and fashion brands define what to create and why. With an education and background in fine jewelry merchandising and women’s fashion, I specialize in concept development, trend forecasting, and product strategy—translating creative ideas into structured, commercially viable product direction. My work sits between creative and commercial teams, helping brands: • develop collection concepts and narratives • identify product opportunities through trend and consumer insight • build cohesive assortment and pricing strategies • refine product direction as they scale Currently, I work within the fine jewelry space, developing concept-led product direction that is executed by design teams. If you’re looking for support in shaping your next collection or refining your product direction, I’d be happy to connect.

Experience

• Merchandising Analyst, Rings & Fine Jewelry · Brilliant Earth03-01-2025

  Collaborates directly with Senior Merchants and VP of Merchandising in creating and refining brand identifiable Fine Jewelry collections. Solely responsible for successfully identifying Fine Jewelry trends at least two years in advance. Develops product roadmaps and seasonal line plans alongside the Merchandising team. Identify and analyze competitors and the competitive product landscape. Works alongside the Senior Merchants to build cohesive assortment and pricing strategies.

• Merchandise Coordinator · Brilliant Earth2023-10-01 – 2025-03-01
• Assistant Merchant · New York & Company04-01-2023 – 10-01-2023

  Assisted the Senior Merchants in developing new products in Women’s clothing, shoes, and accessories.

• Junior Merchandiser · Alfred Dunner10-01-2022 – 04-01-2023

  Directly reported to the Senior Merchandiser of Women’s. Assisted in assortment planning, sample revision, and vendor communications.

• Production/Merchandising Assistant · Alfred Dunner2022-03-01 – 2022-10-01
• Order Processing Clerk · Ross Stores, Inc.2021-11-01 – 2022-03-01
• Intern · NicolJoë Boutique2021-01-01 – 2021-07-01
• Seasonal Emerging Stylist · Nordstrom2020-12-01 – 2021-01-01
• Showroom Intern · Agent R.E.D. International2020-07-01 – 2020-08-01
• Showroom Assistant · JS Group International INC.2020-02-01 – 2020-02-01

Education

• Marist UniversityBachelor's degree, Fashion Merchandising
• Pratt InstitutePhotography, Fine Arts

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