Nivedita Sharma

About

Creative Director & Product Strategy Leader specializing in jewelry/luxury design systems, product strategy, merchandising intelligence, and design direction. Builds intelligent creative and design systems that convert creative direction into business outcomes—driving commercially strong assortments, clearer product architectures, and scalable merchandising functions. 16+ years’ experience shaping multi-season product strategies, defining design languages, and elevating brand positioning for modern luxury brands, combining consumer insight, market awareness, and technical precision to deliver emotionally resonant yet profitable collections.

Experience

• Creative Director & Product Strategy Leader (Portfolio scope: Creative Direction, Product Strategy, Design Direction & Systems, Merchandising Intelligence, Product Development Oversight, Vendor collaboration) · (Hongkong)05-01-2025

  Hongkong May 2025 - Present 1. Creative Direction 2. Product Strategy 3. Design Direction & Systems 4. Merchandising Intelligence 5. Product Development Oversight 6.Vendor collaboration

• Lead Product & Design Strategy / Execution (Product n design strategy and execution) · (Guangzhou)07-01-2024

  Guangzhou Jul 2024 - Present • Lead Product n design strategy and execution across 11 business divisions, managing a team of 15 and overseeing 650+ SKUs from concept to launch, driving to increase in market share by 1% in 2026. • Designed and implemented a new product release calendar, integrating cross-functional teams to achieve a 98% on-time launch success rate for major shows including JCK 2025 and January 2026. • Introduced high-impact capsule collections (Bujukan Punk, MOSAIC) and embedded new product architecture and design frameworks to strengthen brand equity and unify assortment strategy. • Improved product quality by 20–30% and delivered margin gains through design innovation, material innovation, and adoption of new manufacturing technologies. • Increased sell-in by 10% and increase in sales from new product release for new collections through targeted assortment planning, storytelling, and Line balancing. • Built and formalized the merchandising function, supporting three business segments and 11 divisions, while training and mentoring a team of 15. • Provided creative direction for a new men’s jewelry design standard (J Plate ), from concept to approved sample, as part of a brand equity enhancement project. • Led B2B visual merchandising initiatives, supporting sales through product grouping and narrative-driven presentation.

• Product Strategy & SOP Development (International expansion) · (Guangzhou)01-01-2024 – 04-30-2024

  Jan 2024 - Apr 2024 • Developed global product strategy and SOPs for international expansion. • Designed new lines tailored to overseas consumer preferences( Damas jewellery Middle east and market dynamics.

• Lead - New Product Development & Design (R&D) · WALKING TREE (CHINA)06-01-2017 – 04-30-2023

  Shenzhen Jun 2017 - Apr 2023 • Streamlined New Product Development (NPD) design and development processes, achieving a 40% reduction in service costs. WALKING TREE (CHINA) Lead - New Product Development & Design (R&D)

• Head Product Merchandiser – International Vertical · ROMIL JEWELRY (CONTRACT)06-01-2017 – 04-30-2023

  Shenzhen Jun 2017 - Apr 2023 • Streamlined New Product Development (NPD) design and development processes, achieving a 40% reduction in service costs. ROMIL JEWELRY (CONTRACT) Head Product Merchandiser – International Vertical

• Senior Manager – Design & Merchandising · GABRIEL & CO.06-01-2017 – 04-30-2023

  Shenzhen Jun 2017 - Apr 2023 • Streamlined New Product Development (NPD) design and development processes, achieving a 40% reduction in service costs. GABRIEL & CO. Senior Manager – Design & Merchandising

• Co Founder and Creative Director · VISIONSPHERE 361 LTD.06-01-2017 – 04-30-2023

  Shenzhen Jun 2017 - Apr 2023 • Streamlined New Product Development (NPD) design and development processes, achieving a 40% reduction in service costs. VISIONSPHERE 361 LTD. CO Founder and Creative director

• Visual Merchandiser & Designer · MOKSH JEWELS01-01-2015 – 12-31-2015

  India Jan 2015 - Dec 2015 • Developed collections for Macy's, JTV, BB Impex, and JC Penney. • Innovated men's jewelry through advanced setting techniques and mold development. MOKSH JEWELS Visual Merchandiser & Designer

• Design Consultant · JINYUZHUN01-01-2014 – 10-31-2014

  India Jan 2014 - Oct 2014 • Managed vendor sourcing and coordinated B2B/B2C jewelry shows. • Designed promotional collateral and packaging aligned with brand positioning. JINYUZHUN Design Consultant

• Design Executive · FAB JEWELS07-01-2012 – 12-31-2013

  India Jul 2012 - Dec 2013 • Created high-value designs ($6K-$40K) for Domestic and international market. • Developed marketing collateral and collection narratives for IIJS. FAB JEWELS Design Executive

• PD Merchandiser · DIAGOLD CREATIONS PVT LTD04-01-2016 – 08-31-2017

  Apr 2016 - Aug 2017 India DIAGOLD CREATIONS PVT LTD PD Merchandiser

• Guest Faculty · MILAN CREATIVE DESIGN SCHOOL09-01-2011 – 04-30-2012

  Sep 2011 - Apr 2012 India MILAN CREATIVE DESIGN SCHOOL Guest Faculty

• Intern · TANISHQ05-01-2010 – 08-31-2010

  May 2010 - Aug 2010 INTERN TANISHQ Intern

• Intern · IRIS JEWELS04-01-2016 – 08-31-2017

  Apr 2016 - Aug 2017 India IRIS JEWELS Intern

• Intern · HENXING, ZHENAI, MINIMALIST STUDIO, SHENZHEN04-01-2016 – 08-31-2017

  Apr 2016 - Aug 2017 India HENXING, ZHENAI, MINIMALIST STUDIO, SHENZHEN JINYUZHUN Design Consultant

Education

• Rome Business School & Universidad Internacional de ValenciaECTS 60, International studies (Fashion/luxury context)
• GIAJewelry-related education/certification (details not specified)
• NIFTCGPA: 9.0
• Milan Creative Design SchoolBachelor of Design – Fashion & Lifestyle Accessories, Fashion & Lifestyle Accessories
• IIM KozhikodeIIMK-Professional Certificate Programme, Design Thinking and Innovation with Artificial Intelligence
• Inside LVMH / LVMH Rome BootcampBootcamp / program, (Details not specified)
• International Masters in Fashion Management (Luxury)INTERNATIONAL MASTERS IN FASHION MANAGEMENT (LUXURY), Fashion Management (Luxury)
• Diploma in Applied Jewelry ProfessionalDiploma in Applied Jewelry Professional

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