Gendis Prabowo

About

Currently managing social media and marketing for multiple businesses to elevate the brand’s presence in the digital landscape and coordinate events to foster a strong community. A Law student with a people-centric vision, aiming to create meaningful change through ethical and socially responsible practices. Balancing my love for creative work such as content creation, editing, and copywriting — skills that I learned through various experiences — with my passion for Law, enjoying the best of both worlds.

Experience

• Social Media & Events Manager · Salty Sippy2025-01-01 –

  - Capture event photos using a DSLR camera and enhance images with Adobe Lightroom. - Strategically manage and grow the bar’s Instagram presence by curating engaging content. - Create and edit compelling visual content, including photos and videos, using tools like Adobe Creative Suite and Canva. - Collaborate with KOLs and KOCs to drive promotions and brand awareness. - Develop trend-driven event concepts to boost foot traffic and align with the bar’s marketing goals.

• Content, Community, and Events · CULT CREATIVE2024-11-01 –

  - Lead Creator Platform/Product Marketing: Develop and execute strategies to engage and support audiences across their journey. - Content Calendar Management: Plan monthly content calendar and manage Instagram and EDM/blog posts. - Ad Hoc Copywriting: Provide copywriting support. - Collaborate with product lead on quarterly creator engagement activities.

• Freelance Creator · Self-employed2024-01-01 –

  - Create photo and video content for personal branding. - Collaborate with brands. - Plan, shoot, and edit content aligned with trends and audience interests. - Manage content creation from concept to final post, ensuring authenticity. - Build relationships with brands for future collaborations.

• Sales Associate · B&B Labs2023-01-01 –
• Freelance Copywriter · B&B Labs2023-01-01 – 2023-06-01
• Marketing And Events Manager · Rimbar KL2024-09-01 – 2024-12-01

  - Plan and execute events from concept to completion. - Develop and implement targeted marketing strategies. - Coordinate vendors and external partners for smooth event delivery. - Oversee social media management and digital marketing campaigns. - Create promotional content, including posters and social posts. - Network and build relationships with clients, attendees, and stakeholders. - Analyse performance metrics to improve event and campaign outcomes.

• Marketing And Events Manager · The Attic Bar KL2024-09-01 – 2024-12-01

  - Plan and execute events from concept to completion. - Develop and implement targeted marketing strategies. - Coordinate vendors and external partners for smooth event delivery. - Oversee social media management and digital marketing campaigns. - Create promotional content, including posters and social posts. - Network and build relationships with clients, attendees, and stakeholders. - Analyse performance metrics to improve event and campaign outcomes.

• Employer Branding · AirAsia2024-01-01 – 2024-09-01

  * Create content to cultivate company culture and elevate brand image * Craft up blogposts to promote the company’s career paths and internal mobility * Manage the Allstars’ TikTok account (@lifeatairasia) to showcase the company’s culture and unique points * Develop strategic content plans to align with company culture and brand image goals * Collaborate with internal teams to ensure alignment on upcoming plans * Push brand presence via on-ground touch points including career fairs, recruitment drives and other partnering events * Stay updated on industry trends and best practices

• Cabin Crew Department · AirAsia2023-09-01 – 2024-01-01

  * Crafted and refined Group Cabin Crew Department Manuals and Policies for AirAsia Group. * Collaborated on team projects, providing valuable support and assistance. * Liaised with various channels to gather insights and ensure manuals and policies remained up-to-date.

Education

• Brickfields Asia CollegeBachelor of Laws - LLB, Law
• Taylor's CollegeA-Levels
• Epsom CollegeIGCSE

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