Archita Pandey

About

Struggling to grow your brand organically? I help purpose-driven brands and wellness-lifestyle entrepreneurs craft compelling content strategies that attract, engage, and convert audiences using holistic marketing. With a background in psychology, digital marketing, graphic design and content creation, I specialise in creating empathy-driven brand storytelling that fosters authentic connection.

Experience

• Creative Lead · TRYVE Singapore2024-12 – Present

  Crafting innovative content strategies for Instagram, TikTok, and LinkedIn to amplify Tryve’s message. Overseeing visual design and storytelling to maintain brand consistency and engagement. Collaborating with cross-functional teams to execute meaningful campaigns that resonate with diverse audiences. Staying ahead of trends to develop content that connects deeply with younger generations.

• Content Writer · Freelance2024-10 – 2025-01

  Develop and write engaging, informative, and entertaining articles on online platform Goody Feed and blogs. Conduct thorough research and source relevant information from the internet to produce high-quality, well-researched content. Generate original content on a wide range of topics, ensuring uniqueness and creativity in each piece. Collaborate with editorial teams to align content with current trends and the platform’s tone and style. Write timely, informative articles & blog pieces that keep readers up-to-date on current events and trending topics. Meet tight deadlines while maintaining accuracy and editorial standards. Work remotely with autonomy, managing time and productivity efficiently in a fast-paced digital environment. Stay up-to-date with industry trends and current events to keep content fresh and relevant.

• Retail Marketing Executive · Baebeeboo2024-09 – 2024-10

  Learning the operations of the retail store and providing adept customer service. Managing day-to-day tasks to ensure the store operates smoothly, including inventory management, collaborating with team members to ensure the store is always well-stocked and organized. Working closely with the founder and director to plan, execute and deliver content creation, campaigns and marketing strategies. Efficiently managing Baebeeboo Inc. social media channels daily, boosting the brand. Participating in email marketing via newsletters and website, driving sales and engagement.

• Art Teacher · Lil' Palette Workroom2024-07 – 2024-09

  Developing and implementing engaging art curriculum for children, focusing on foundational techniques, creative expression, and art history. Assisting with interactive lessons that catered to diverse learning styles and skill levels, fostering a supportive and inclusive classroom environment. Evaluating student progress and providing constructive feedback. Maintaining a safe and orderly classroom, managing supplies and resources efficiently.

• Beauty Advisor · The Body Shop2023-12 – 2024-06

  Assist customers in selecting the best skincare and makeup products for their specific needs and goals. Provide product demonstrations, personalised customer service and advice on application techniques. Maintain a professional and friendly demeanor with clients and coworkers. Participate in training and development programs offered by The Body Shop. Developed strong communication skills to convey product knowledge. Knowledge of ethical and sustainable beauty practices.

• Barista · Royal T Group Pte Ltd2022-03 – 2023-04

  Handled customer complaints calmly and professionally, resolving customer issues in a timely manner. Recommended new products based on solid understanding of individual customer needs and preferences. Preparation and brewing of beverages and adept customer service.

Education

• Wolsey Hall OxfordInternational Advanced Levels, Art history, Psychology, English Literature
• Wolsey Hall OxfordInternational General Certificate in Secondary Education (IGCSE), High School/Secondary Diplomas and Certificates
• Bukit Panjang Government High SchoolN-Levels

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