Genevieve Matthews

About

Finance professional with experience across media, entertainment, and sustainability, bringing a unique blend of analytical rigor and creative strategy. Contributed to national film marketing campaigns, led user engagement initiatives for a tech start-up, and supported sustainability reporting through data analysis and visualization. Skilled in financial modeling, market research, and technology-enabled problem solving, with a strong interest in the intersection of media, technology, and business. Known for collaborative execution, clear communication, and a forward-thinking approach to growth and innovation.

Experience

• Financial Analyst Intern · GA Group06-01-2025

  Supported asset appraisals through financial analysis and valuation modeling using cost, market, and liquidation methods. Collaborated on client reporting by integrating financial metrics and performance trends. Improved inventory data accuracy by 15% through audit support across various industries.

• Finance and Marketing Intern · Tribal App02-01-2025 – 05-01-2025

  Led marketing initiatives for a start-up dating app, increasing user engagement, downloads, and retention. Organized live events to build community and promote app features, while collaborating with finance teams to drive revenue growth through strategic budgeting, partnerships, and monetization strategies.

• Sustainability Data Collection and Reporting Intern · Boston University05-01-2024 – 2025

  Led research and data collection for Boston University’s STARS Sustainability Report, strengthening project management skills through task coordination and execution. Collaborated with the BU Sustainability team to develop and share performance metrics, and created data visualizations to drive insights and inform sustainability initiatives.

• National Publicity Intern · Allied Global Marketing2024 – 05-01-2024

  Supported high-profile film marketing campaigns by drafting press materials and pitches tailored to national and regional media. Conducted research on brands and industry trends to inform strategy, and assisted with press junkets, screenings, and media outreach to maximize visibility.

Education

• Questrom School of Business, Boston UniversityBachelor of Business Administration - BBA, Finance, General
• Minnechaug Regional High School

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