Goran Babarogić

About

Goran is a versatile product designer with 12 years of experience in the design industry, offering a unique blend of skills and expertise. With a strong foundation in UI/UX design, Front-End Development, business analysis, and project management, Goran excels at orchestrating successful projects from inception to completion. His multidisciplinary approach enables Goran to see the bigger picture, encompassing branding, design, marketing, and copywriting aspects within his problem-solving repertoire.

Experience

• Co-Founder & Design Director · Nicey Studio2016-06-01 –

  Established and operated a Product, UX, UI, Strategy, Development work & consultancy.

• Design Lead · Hoot App, Inc.2025-05-01 –

  Leading the end-to-end product experience design for Hoot, a real-time, location-based social platform that connects people through presence in the physical world. Driving design strategy, user journeys, and identity systems that blend trust, safety, and spontaneity to create meaningful in-person connections.

• Pro Expert • Meetup Host • Switch Partner · Framer2023-01-01 –
• Product Designer · Xap2024-11-01 – 2025-04-01

  Led the UX strategy and design for XapCare’s mobile casual booking experience, simplifying complex childcare scheduling into an intuitive, pre-filled flow for parents.

• UI/UX Designer · Colgate-Palmolive2024-10-01 – 2025-03-01

  Worked on an AI Powered innovation platform for a fortune 500 conglomerate in the consumer goods sector.

• Product Design Consultant · Samsung Food2024-08-01 – 2024-12-01

  Organized and standardized the Design Master File (DMF) in Figma, improving structure and usability for the design team. Created templates for key screens and user journeys, ensuring consistency with the design system. Reviewed and cleaned up existing designs, ensuring accuracy across web, Android, and iOS platforms.

• Senior Product Designer · FLYR for Hospitality2024-05-01 – 2024-11-01

  Led UX/UI Design for the Group Quotation tool, collaborating with product managers and front-end engineers to enhance the group booking experience for hotel partners. Implemented an in-app collaboration and notification system for the Groups and Planning sections of the platform. Designed and implemented KPI metrics, such as expandable profitability metrics, providing hotels with detailed insights into group revenue and incremental profit.

• Senior Product Designer · Comet2023-10-01 – 2024-02-01

  Redesigned the navigation system for Comet ML's platform, enhancing user experience by streamlining access to key features and improving overall usability. Conducted in-depth user interviews and testing sessions, significantly increasing the discoverability and usability of advanced features.

• Lead Product Designer & Design System · Omnisafe2023-03-01 – 2023-10-01

  Led UX/UI design team at Omnisafe, a German insurance company. Orchestrated stakeholder communication and collaboration with developers. Led the creation of a scalable design system, optimizing design efficiency and consistency. Successfully designed and conceptualized an internal CRM System tool.

• Design Lead · Geonode2021-04-01 – 2023-04-01

  Created a consistent design system for both the dashboard and web to ease future upgrading. Collaborated closely with the product department to deliver exceptional outcomes and seamless user experiences. Facilitated design sprints to ideate and develop cutting-edge solutions.

Education

• Faculty of Technical Sciences, University of Novi SadGraphic Engineering and Design
• Higher Technical School of Professional Studies in Novi SadWeb Design
• Technic High School "Mileva Maric-Ajnstajn"Bachelor of Fine Arts - BFA, Graphic Design

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