Greyci Briggett Svendsen

About

With a Master of Arts in Interaction & UI/UX Design from the Academy of Art University, I bring a rich educational background that includes studies in Information Technology, Digital Concept Development, Marketing & Communication Design, and Fashion Design. My professional journey began as a Student Assistant Digital Media Consultant at Krak, where I advised SMBs on digital advertising strategies. I then advanced to a Digital Business Advisor role at Krak, driving awareness and revenue through integrated marketing solutions. At Google, I served as a Marketing Content Analyst, optimizing Google Search Ads and collaborating with global teams to enhance machine learning processes. After a career break for full-time parenting, I am currently a Freelance Product Designer, developing user interfaces and experiences for various clients. My diverse skill set and experience make me adept at delivering high-quality, user-centered design solutions.

Experience

• Freelance Product Designer · Freelance07-01-2024

  As a Freelance Product Designer, responsible for designing and developing product concepts, user interfaces, and user experiences for various clients.

• Full-time parenting · Career Break07-01-2023 – 06-01-2024

  Took a career break for full-time parenting responsibilities.

• Marketing, Content Analyst @Vaco · Google01-01-2020 – 06-01-2023

  In the heart of Silicon Valley, supported the management team by providing qualitative analysis of Google Search Ads. Responsibilities included reviewing, extracting, and analyzing Nordic client advertising content per Google guidelines, launching over 100+ new Google Ads, optimizing existing ads, maintaining accurate delivery of high-quality content reviews, improving Machine Learning and algorithm processes, managing program operations, collaborating with cross-functional global teams, and providing strategic advice to help advertisers get the best return on advertising investment.

• Digital Business Advisor · Krak01-01-2019 – 09-01-2019

  As a Digital Marketing Advisor in a media company, drove awareness, demand, and revenue across multiple social media platforms. Delivered strategic and creative integrated marketing solutions that spanned multiple media platforms, including digital, social, and content, and fulfilled brand and sales objectives. Built long-term business relationships with customers by listening, engaging, and responding, media planning and execution of creative solutions on different platforms, analyzing data, evaluating, and optimizing campaigns, and conducting inbound and outbound discovery calls and meeting booking sales.

• Student Assistant Digital Media Consultant · Krak12-01-2017 – 11-01-2018

  Advised SMBs on advertising growth. Introduced products, executed detailed media strategies, and tailored the right digital solution using Google AdWords, Facebook, banner advertising, and websites.

Education

• Academy of Art UniversityMaster of Arts - MA Interaction & UI/UX Design, Interaction & UI/UX Design
• IT-Universitetet i KøbenhavnCourse, Information Technology
• UCL Erhvervsakademi og Professionshøjskole(Top-up)Bachelor's degree, Digital concept development/ e-commerce
• KEA - Københavns ErhvervsakademiAP Graduate in Design, Technology and Business, Marketing & Communication Design
• VIA University CollegeFashion Designer, design

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