Zafar Peeran

About

I am a Freelance UX Designer who combines business psychology with design philosophy to create engaging and innovative user interfaces for web and mobile applications. In my current role, I work closely with clients to understand their business objectives, target audience, and project requirements. I use Figma, Adobe Creative Suite, HTML, and CSS to deliver high-quality and user-friendly solutions. I find iterative design, testing, and research to be invaluable to the success of the design and development process.

Experience

• Experience Designer · Good Guard Security, Inc.07-01-2024

  - Redesigned RFP’s with improved typography and visual elements, resulting in more engaging and impactful‬ user experiences for stakeholders.‬ ‭ - Optimized the design workflow by creating reusable templates, reducing production time by 40% and‬ maintaining consistency across touch points.‬ ‭ - Continuously refined design strategies based on user feedback and performance data, contributing to a 25%‬ increase in successful client engagements.‬ ‭

• Freelance Designer · Self-employed06-01-2023

  Work closely with clients to understand their business objectives, target audience, and project requirements. Conceptualize and design user interfaces for web and mobile applications based on user research and client needs. Develop visual concepts and graphics for logos, branding, marketing materials, and digital assets.

• Design Associate · Persius Creative02-01-2023 – 06-01-2023

  Supported design team in various stages of projects, including conceptualization, design development, and production. Conducted research and gathered inspiration to inform design concepts and approaches. Assisted in preparing and delivering presentations to clients, effectively communicating design ideas and concepts. Participated in team meetings and design critiques, providing constructive feedback and contributing to the iterative design process.

• Market Research Intern · paaq11-01-2019 – 06-01-2020

  Collaborated with the founding team for paaq, a contemporary brand focused on telling the stories of South Asia. Analyzed market trends and customer demand using competitor brands and responses from social media. Examined metrics from past releases and applied strategic changes to future releases to obtain a larger target audience. Developed marketing strategies that focus on strategic partnerships with key influencers. Networked with multiple South Asian social media influencers to curate posts that generated engagement with both of our audiences.

• Intern · Dymic Digital08-01-2018 – 02-01-2019

  Managed social media accounts for lead generation and growth all managed with Salesforce CRM. Managed and sent out requests for reviews based on work completed by company. Boosted website rankings through blog posts and page descriptions.

Education

• University of MinnesotaBachelor of Arts - BA, Economics
• Moorpark CollegeAssociate's degree, Economics

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