Gui Maia

About

From founding a design studio to launching complex software, I’ve led teams and products across every stage of growth. These experiences gave me a deep, hands-on understanding of the full product lifecycle — from early strategy and concept development to go-to-market execution and long-term product evolution. Today, I’m the Founder and Head of Product at Mosaico, leading business strategy, product development, and brand growth. Alongside Mosaico, I offer independent product design and UX consulting services to businesses seeking strategic and practical expertise. I’m passionate about building strong product foundations, guiding teams, and helping businesses grow with clarity, empathy, and trust. Experience in startups, SaaS, and design industries.

Experience

• Founder & Head of Product · Mosaico2024-12-01 –

  Leading business strategy, product development, and brand growth at Mosaico, overseeing go-to-market initiatives, exploring investment and scalability opportunities, managing development timeframes and milestones, and contributing hands-on to design and front-end coding for both the product's app and website.

• Independent Product Designer & UX Consultant · Self-employed2024-12-01 –

  Providing independent UX/UI design, product strategy, and front-end consulting services to startups, SaaS businesses, and established companies, including product discovery, UX research, UI design systems, SaaS onboarding, workflow automation, and product growth strategy.

• Product Design Manager & Shareholder · Jemini HR & Payroll2014-01-01 – 2024-09-01

  Led the design journey from inception to launch, scaling the product, managing the design team, and contributing to business direction and vision.

• Creative Director · Pikselin2012-07-01 – 2014-01-01

  Directed studio design work, leading successful web and mobile projects aligned with client goals.

• Senior Designer · M&C Saatchi2011-07-01 – 2012-07-01

  Led design for global brands like Qantas, delivering high-impact campaigns.

• Senior Designer · Springload2010-09-01 – 2011-06-01

  Led design for clients including KiwiBank and Wellington Airport, delivering innovative solutions.

• Owner · BlackDrop • Interactive Design2006-09-01 – 2010-07-01

  Founded and led a boutique design studio offering creative services to US and UK agencies.

• Lead Designer · Isobar2005-06-01 – 2006-09-01

  Led design projects for clients including DentsuCreative, working on winning pitches and project execution.

Education

• PUCBachelor, Design
• PUCBachelor, Architecture

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