Gustavo Paniagua

About

Experienced marketer with a passion for creating engaging content that drives results. I have a background in digital marketing and a talent for writing and optimizing content. When I'm not working, you can find me spending time with my kid or baking some pizzas in my backyard. As Head of Podcast at Girdley Media, I led podcast production, managed content, and drove audience growth by 25% through marketing strategies; as the Head of Marketing at Slidebean, I led growth marketing initiatives, significantly boosting YouTube subscribers and website traffic. I managed Slidebean's social media and paid digital media campaigns and all the SEO and website optimization efforts, achieving remarkable engagement growth.

Experience

• Head of Podcasting · Girdley Enterprises, Inc.04-01-2024 – 08-01-2024

  Strategize and manage podcast efforts. Grow the quality and reach of the content. Optimize content and resources for conversion.

• Head Of Marketing · Slidebean09-01-2019 – 03-01-2024

  Leading growth marketing for Slidebean's SaaS app and fast-growing pitch deck consulting businesses. Constantly hunting the next great go-to-market opportunity for our brand. Responsible for iterating and managing email marketing campaigns that reach over 250,000 users a month. Helped to grow Slidebean's YouTube Channel from 10k subscribers to 200k subscribers in 16 months. Lead SEO content strategy & execution, which led to a 120% increase in website traffic (from 150k to 400k monthly sessions). Lead all landing page optimization experiments.

• Paid Digital Media · Slidebean04-01-2017 – 09-01-2019

  Managed all of Slidebean's social media, grew engagement and reach by 1200%. Managed all of Slidebean's Paid Media on platforms like Google Ads, YouTube ads, Facebook ads, Twitter ads, LinkedIn campaigns, Pinterest ads, and Reddit.

• Paid Digital Media · FounderHub09-01-2018 – 03-01-2022

  Manage all the Paid Social on Facebook, Twitter, Pinterest, LinkedIn, Google Ads, and Bing Ads for the brand.

• Marketing Director · Faytur03-01-2016 – 02-01-2018

  Strategic planning & Brand Management. Unified communication strategy using owned and earned media. Lead the corporate rebranding process. Digital Campaigns Management & Implementation. Increased sales by 19%. Lead and launch the e-commerce platform. Key Corporate Account Management. Closed deals with Davivienda account, UNICOMER.

Education

• UlacitBachelor, Communication
• Universidad Latina de Costa RicaDegree in Marketing Communication, Marketing
• ClandestinaProject Management

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