Matthew Santana

About

Growth & marketing consultant and digital marketing specialist focused on B2B demand generation, LinkedIn-driven outbound, CRM-led funnel execution, and AI-assisted content/workflow automation. Proven results include major YoY website growth during brand repositioning, owning full-funnel ICP-to-booked-pipeline execution, scaling weekly listenership by 300%, earning a Welby Award, and driving 100+ five-star iTunes reviews.

Experience

• Growth & Marketing Consultant · CultureHQ12-01-2024

  Drove an 88.8% YoY increase in new website users during a full brand repositioning — maintaining growth momentum while the company's core DEI market shifted post-election. Owned go-to-market execution for a new product launch — content strategy, copy, and outbound alongside the founding team. Owned the full funnel from ICP list building to booked pipeline — running cold email through Apollo and social selling through LinkedIn Sales Navigator, alongside organic content across LinkedIn, Facebook, and Instagram. Built Claude-powered workflows for B2B copywriting, outbound personalization, and campaign ideation — compressing production cycles to ship more, faster. Contributed to a record sales quarter by running a LinkedIn outbound + automation campaign. Built a paid + organic promotion strategy that grew weekly listenership by 300% and earned a Welby Award. Drove 100+ five-star iTunes reviews through targeted audience-building campaigns.

• Digital Marketing Specialist · ERG PowerTalk02-01-2021

  Drove an 88.8% YoY increase in new website users during a full brand repositioning — maintaining growth momentum while the company's core DEI market shifted post-election. Owned go-to-market execution for a new product launch — content strategy, copy, and outbound alongside the founding team. Owned the full funnel from ICP list building to booked pipeline — running cold email through Apollo and social selling through LinkedIn Sales Navigator, alongside organic content across LinkedIn, Facebook, and Instagram. Built Claude-powered workflows for B2B copywriting, outbound personalization, and campaign ideation — compressing production cycles to ship more, faster. Contributed to a record sales quarter by running a LinkedIn outbound + automation campaign. Built a paid + organic promotion strategy that grew weekly listenership by 300% and earned a Welby Award. Drove 100+ five-star iTunes reviews through targeted audience-building campaigns.

Education

• Florida Gulf Coast UniversityB.S. in Marketing, Marketing

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